As our Affiliates Manager, you'll own the strategy and day-to-day management of Xero's global affiliate channel, across both the Xero and Melio brands. You'll look after publisher relationships end to end and shape campaigns that bring new customers to our websites, optimising them towards lifetime value and first-time payers. Working across Impact and PartnerStack, you'll manage a multi-million dollar channel and be accountable for clear, measurable returns. You'll join the affiliates team, part of Xero's wider performance marketing function, working alongside a fellow Affiliates Manager in Sydney who specialises in publisher relationships. This role can be based anywhere in Australia or New Zealand, near one of our offices. We work in a hybrid way, mixing time with your team in the office with time working from home.
Responsibilities
Own the strategy and day-to-day management of Xero's global affiliate channel, across both the Xero and Melio brands; Manage publisher relationships end to end; Shape campaigns that bring new customers to websites, optimising towards lifetime value and first-time payers; Manage a multi-million dollar channel across Impact and PartnerStack and be accountable for measurable returns; Build tools and workflows (many powered by AI) that make growth repeatable; Work through tracking, attribution and incrementality with engineers and applied scientists; Get hands-on with Impact and PartnerStack and the tracking and reporting behind them; Review performance and attribution data across both programmes and close tracking gaps quickly; Grow and nurture high-quality publisher partnerships across Australia, the UK and the US; Shape the channel's roadmap, including AI-powered tools and automation
Requirements
Hands-on affiliate marketing experience at scale, whether from an affiliate network, platform, agency or the client side; Experience running programmes on platforms such as Impact or PartnerStack, from partner recruitment through to optimisation and reporting; A strong grasp of tracking, attribution, measurement and incrementality; Building trusted relationships with publishers, partners and technical and business stakeholders; Owning budgets and commercial targets; Ability to turn data into clear insights that show the value of the channel; Curiosity about AI and finding, testing and rolling out new tools
Nowa Zelandia · Auckland
