Assistant Sales Manager - LOUPE Southeast Asia (Exhibition)

Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.

We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.

Role Summary

The Assistant Sales Manager for LOUPE Southeast Asia (formerly Labelexpo Southeast Asia) is responsible for achieving and exceeding sales revenue targets as outlined in the sales plan. This role involves effective management of customer relationships, providing exceptional customer service, and account management to both existing and prospective exhibitors. The Assistant Sales Manager will handle customer inquiries, provide pricing information and quotations, explain exhibition offerings (e.g., booth space, online marketing), address customer questions, and negotiate pricing to secure sales.

Responsibilities

Achieve and exceed revenue targets for LOUPE 2027 and ASEAN Paper in alignment with the sales plan.; Develop and execute business strategies to drive booth and sponsorship sales, including non-sqm revenue sources such as sponsorships.; Maintain regular contact and build strong relationships with existing customers.; Identify and expand the customer base by targeting new prospects and visiting competitor shows.; Resolve customer issues and provide effective troubleshooting solutions.; Update and maintain the Salesforce database weekly.; Create and input new customer profiles to build a comprehensive database for future outreach and show invitations.; Utilize Salesforce to manage sales reports and pipeline revenue tracking.; Collaborate with the marketing team and customers to gather product information and images for exhibitor and visitor promotional materials.; Work closely with the accounting team to monitor and update payment statuses, including overdue payments.; Liaise with the operations team to ensure exhibitors receive updates on booth layouts, raw space plans, exhibitor manuals, and PR product highlights.; Verify and correct visitor databases to ensure completeness before sending show materials and invitations.

Requirements

Bachelor’s degree in Communications, Marketing, Business, or a related field, or equivalent experience with at least 4 years of proven sales/tele-sales experience.; Confident, proactive, and able to work effectively under pressure.; Self-motivated, sales-driven, and capable of working independently as well as collaboratively within a team.; Passionate about sales and dedicated to achieving personal sales targets.; Experience with Salesforce CRM is highly desirable.; Fluent in English and Thai (spoken and written), with the ability to proofread sales materials, brochures, and promotional content.; Strong interpersonal, negotiation, and presentation skills.; Proficient in Microsoft Excel and PowerPoint.; Willingness to travel as required.

Benefits

Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks; Broader impact: take up to four days per year to volunteer, with charity match funding available too; Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves; Time out: annual leave plus a birthday leave day; A flexible range of personal benefits to choose from, plus company funded, private medical cover; A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares; Strong wellbeing support through EAP assistance, mental health first aiders and more; Recognition for great work, with global awards and kudos programmes; As an international company, the chance to collaborate with teams around the world