Enthusiastic, creative, curious Associate Director to join the UK Connections Planning team working on the Unilever Account at WPP Media. The role is highly strategic, requiring deep analytical thinking, a keen commercial eye and a flair for innovative solutions, with seamless access to agency specialist teams in data science, advanced measurement & analytics, brand strategy and consumer insights. The team works with the UK media market, technology-driven audience targeting, and measurable media optimisation.
Responsibilities
Design the audiences, connections, content and measurement for clients on the Unilever Account; Know the tools and means to build and target audiences and validate the media approach so the defined audience can be reached at the required scale; Design an approach outlining how and where to connect with defined audiences in media for brand and performance campaigns; Connect the data held by the agency, client, media owners and other internal teams to plan most effectively; Design the connections ecosystem and plan, working with channel specialists and wider agency teams across paid, owned and earned media; Manage campaigns day to day and annual planning as a key liaison between clients and channel specialists; Design measurement and testing frameworks to inform, measure and optimise live campaigns; Manage others to develop their skills
Requirements
Knowledge of the tools and means to build and target audiences in addressable and non-addressable media; Experience designing approaches to connect with defined audiences, especially hard to reach / low media engagement audiences; Breadth of understanding of all media channels and their role within a comms strategy; Interest in both brand and performance campaigns with some knowledge of ecommerce; Excellent knowledge of audience research and planning tools (e.g. TGI & Touchpoints) is a must; Ability to draw clear insights and implications for media by connecting outputs of different insight systems; Passion for media and understanding of what makes a great media campaign; Ability to create a clear and concise universal brief for specialist teams; Ability to create a holistic, digestible measurement framework (KPIs, methods, tools/systems, tracking) and plan for optimisation; Confidence in presenting, managing senior client relationships, running agency team sessions and leading client projects; Excellent attention to detail, accuracy and meeting deadlines; Strong organisation and workflow management for self and junior team members; Open minded, flexible and with a challenger mindset; Right to work in the UK
Nice to have
Awareness of / familiarity with alternative sources (such as media owner tools & data)
Benefits
Competitive medical insurance; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media and WPP networks; Employee resource groups and in-office events
Wielka Brytania · London
