We are looking for an enthusiastic, creative, curious Associate Director to join our UK Connections Planning team working on the Unilever Account. The Connections Planning team designs the audiences, connections, content and measurement that deliver the most innovative and effective solutions to clients. The role is highly strategic, requiring deep analytical thinking, a keen commercial eye, and a flair for innovative solutions.
Responsibilities
Design the audiences, connections, content and measurement for the Unilever account; Know the tools and means to build and target audiences to validate the media approach and ensure the defined audience can be reached at the required scale; Design an approach outlining how and where to connect with defined audiences in media for brand and performance campaigns; Connect the data held by us, the client, media owners and other internal teams to plan most effectively; Design the connections ecosystem and plan, working with channel specialists and wider agency teams across paid, owned and earned media; Manage campaigns day to day and annual planning as a key liaison between clients and channel specialists; Design measurement and testing frameworks to inform, measure and optimise campaigns when live; Take responsibility for the upfront work needed to deliver a clear and concise universal brief to specialist teams; Manage others to develop their skills
Requirements
Knowledge of the tools and means to build and target audiences in addressable and non-addressable media; Experience designing approaches to connect with defined audiences, especially hard to reach or low media engagement audiences; Breadth of understanding of all media channels and their role within a comms strategy; Interest in both brand and performance campaigns with some knowledge of ecommerce; Excellent knowledge of audience research and planning tools (e.g. TGI & Touchpoints); Ability to draw clear insights and implications for media by connecting the outputs of different insight systems; Passion for media and understanding of what makes a great media campaign; Ability to create a holistic, digestible measurement framework (KPIs, methods, tools/systems, tracking) and plan for optimisation; Confidence in presenting, managing senior client relationships, running agency team sessions and leading client projects; Excellent attention to detail, accuracy and deadlines, with strong organisation and workflow management; Open minded, flexible and with a challenger mindset; Right to work in the UK
Nice to have
Awareness of and familiarity with alternative sources (such as media owner tools and data)
Benefits
Competitive medical insurance; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media and WPP networks; Employee resource groups; Frequent in-office events
Wielka Brytania · London
