The Associate Director, Influencer is a senior leader responsible for the strategic oversight and operational excellence of the campaign team, being deployed to govern and grow campaigns. This role works with and alongside Directors and Senior Campaign Managers setting the standard for executional quality, profitability, and innovation.
Responsibilities
Foster a culture of excellence, accountability, and continuous improvement across the delivering team; Take ultimate responsibility for the successful delivery of all campaigns you own; Organise and delegate work effectively across the team and monitor workload; Champion and enforce Goat standards and processes, ensuring target margins are consistently met; Consistently develop and implement new processes to improve campaign performance and team efficiency; Lead training initiatives for the UK campaign team; Take responsibility for client retention and growth within your group, including upsell opportunities; Act as senior sign-off for deliverables (up to £500k, client dependent) and complex influencer contracts (above £20,000); Think about campaigns from a business perspective, with revenue and profitability in mind; Provide senior executional leadership in high-value proposals and pitches; Act as the senior point of escalation for major executional challenges; Troubleshoot major content quality issues before escalation to a Director or Senior Director; Act as final sign-off on Post-Campaign Analyses (PCAs) for key clients; Ensure the team uses internal platforms (e.g., Open, CreatorIQ and IBEX) correctly and to their full potential
Requirements
The successful, profitable, and high-quality delivery of the entire campaign portfolio across the team; A demonstrable contribution to key client retention and growth through proactive strategic optimisations; The successful implementation of new processes that drive efficiency and performance; Positive feedback from senior internal and external stakeholders on the leadership and operational excellence of your group; Right to work in the UK
Benefits
Competitive medical insurance; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Frequent in-office events and holiday celebrations; Opportunities for growth and development through the WPP Media and WPP global networks
Wielka Brytania · London
