The Media Planning Account Director works within a team of media planners with 1-3 direct reports, inspiring innovation and great thinking. Role will include: Strategic thinking, forecasting, weekly reporting reviews and campaign PCAs or QBRs. They will work with the team to ensure communication to the client is clear, compelling and of a high standard. The candidate will hold close client relationships and work alongside Client Services as the primary face of Essence's acquisition media planning product for those clients. They will be ultimately responsible for campaign performance and the delivery of business-enhancing innovation. They will foster strong external relationships and keep a close eye on the market to ensure new opportunities and research are reviewed and implemented for the benefit of their clients.
Responsibilities
Be the point of contact for Planning across junior and mid level clients, lead weekly meetings with clients and presentations; Oversee and quality assure all deliverables produced by junior team members; Ensure the delivery of high quality strategic presentations, actionable weekly reporting, insightful post campaign analysis and clear briefs to Activation; Deliver clear and compelling rationale to support media investment recommendations and to evidence campaign performance versus expected outcomes; Work with Activation and Analytics to design the test and learn framework for assigned campaigns; Take responsibility for the performance of assigned media budgets against intended outcomes; Be a point of escalation for team issues (within and outside the team); Contribute to internal thought leadership and team process/workflow enhancement; Set the quality standard for one or more planning deliverables per year; Motivate a team, leading by example while coaching juniors; Provide timely and actionable feedback to aid in team development and improvement; Monitor and support client satisfaction across client teams; Foster strong working relationships across the client team to facilitate flawless execution of plans; Communicate effectively across all levels of the team; Understand when to escalate issues to managers; Calculate the workload implication of new campaigns and feed into resource management; Provide awareness and recognition for jobs well done
Requirements
Experience in a digital media agency; Ability to work in a team environment that promotes collaboration, and to work independently when needed; Exceptional verbal and written communication skills, with the ability to think on your feet; Strong analytical skills, with the ability to analyze raw data, identify true insight and develop actionable recommendations; A natural affinity with numbers is a must; Strong interpersonal skills, with the ability to forge strong relationships and influence clients, partners and colleagues; Strong spreadsheet capability, with a strong handle on formulas (ideally able to use AI to build scripts); Right to work in the UK
Benefits
Competitive medical insurance; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media and WPP networks; Employee resource groups; In-office events
Wielka Brytania · London
