Associate Marketing Manager, Bantam Books, Mystery/Thriller/Fiction (Hybrid)

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Associate Marketing Manager, Bantam Books, Mystery/Thriller/Fiction (Hybrid)

The Bantam marketing team is seeking an Associate Marketing Manager to lead and execute dynamic marketing campaigns across a wide list of fiction titles, including mystery, thriller, horror, cozy mystery, and other commercial fiction. This position reports to the Bantam marketing lead at Random House.

The ideal candidate is deeply engaged with the mystery and thriller reader community, excited by emerging trends in digital and social marketing, and eager to help connect readers with unforgettable books and authors. We’re looking for someone who thrives in a fast-paced environment where creativity and innovation are highly valued.

Bantam is home to bestselling and breakout voices in the mystery, thriller and horror categories, publishing suspenseful titles people are dying to read and discuss online. Some of our authors include Lee Child, Holly Jackson, Ashley Flowers, Erin E. Adams, Liv Constantine, and more.

The salary for this position is $70,500. All positions are currently eligible for annual profit award or bonus, subject to Company results.

Responsibilities

Lead, develop and execute marketing campaigns for 8-10 suspense and commercial fiction titles a season, from launch through publication and relevant backlist support; Identify target audiences and develop creative approaches to reach readers across social media, digital communities, retail channels, and emerging platforms; Contribute to social media strategy and influencer event programming; Maintain a strong awareness of trends within the mystery and thriller spaces, including BookTok, Bookstagram, Goodreads, Substack, and creator/influencer communities; Build strong working relationships with authors, agents, influencers, and internal stakeholders to support successful campaign execution; Analyze campaign performance and audience engagement metrics to optimize marketing strategy and identify growth opportunities.

Requirements

2–4 years of experience in digital or title marketing; Organizational and project management skills with exceptional attention to detail; Strong communication skills, with confidence interacting across departments and with external partners; Collaborative, proactive, and adaptable approach to problem-solving and campaign management; Familiarity with Canva, TikTok, Instagram, and other digital marketing tools; Ability to work both independently and collaboratively in a hybrid work environment; A genuine passion for mystery, thriller, and suspense content.