Scale Army is a staffing and AI services business serving B2B companies with 50-200 employees and $5M+ in revenue. The Head of Growth is Scale Army's marketing leader, reports directly to the CEO, sits on the leadership team, and is responsible for paid media, creative, conversion, brand, content, and AEO + SEO. Results are measured by business outcomes such as CAC, cost per MQL and SQL, cost per meeting held, paid pipeline quality, organic traffic, rankings, and organic-sourced pipeline. The role is open to candidates based in LATAM, Africa, and Eastern Europe and requires availability during U.S. business hours aligned with the client's time zone. Application steps: fill in the application form and record a video showcasing your skill sets.
Responsibilities
Paid Media: Manage the media buyer, whether agency or in-house, across Meta, Google, LinkedIn, and X, overseeing 2-3 product lines; Conversion & Funnel Optimization: Own what paid traffic is sent to and how it converts, including offers, lead magnets, landing pages, forms, booking and show rates, and the testing roadmap; Marketing & Sales Alignment: Bridge marketing and sales, gather lead quality feedback weekly, and turn it into improvements in targeting, offers, and creative; Sales Enablement: Provide messaging, content, and market insights to help sales convert meetings; Lead Generation Strategy: Develop a lead-generation strategy with the leadership team and challenge ICP assumptions when data disagrees; Attribution & Analytics: Diagnose HubSpot attribution with Sales Ops; AI-Native Operations: Build dashboards, automations, and reusable agents and set the standard for an AI-native team; Creative Leadership: Manage the creative team, hire for creative roles, and oversee thought leadership, social, video, and podcast production; SEO & Organic Growth: Manage the SEO/AEO agency and hold it accountable for organic traffic, rankings, and pipeline; Build and lead a team of six to eight people across four lanes: Paid Media, Creative, Conversion, and Brand, Content & AEO
Requirements
10+ years of growth experience, including at least 3 years in paid media and at least 4 years in management (having fired at least four people); Led growth for a B2B services, lead-generation, or sales-led B2B software company where success was measured by booked or held sales meetings; Owned a paid media budget of $50K+/month across Meta, Google Ads, LinkedIn Ads, and X (Twitter) Ads, with real depth in each channel; Scaled paid media spend while maintaining or improving meetings, SQLs, and CAC, rather than optimizing only for CPL; Strong funnel math skills, including CAC, conversion rates by stage, and forecasting spend against outcomes; Managed or collaborated with conversion rate optimization (CRO) initiatives; Worked hand in hand with a sales team in a sales-led funnel and earned their trust on lead quality; Managed an SEO agency or organic growth program and can evaluate its performance without doing SEO hands-on; Worked closely with a creative team; Strong HubSpot skills; Advanced AI fluency beyond prompting, including building tools with Claude Code or similar, creating reusable skills or agents, and setting up dashboards and automations; Exceptional analytical and systems thinking; Demonstrated technical problem-solving ability using code, APIs, AI tools, or equivalent technologies
Nice to have
Staffing, recruiting, or outsourcing experience; Experience building a brand or thought-leadership program alongside performance marketing; Experience with CRO testing tools
Kanada · Ottawa
