The Business Development Manager, Auto Care, develops and expands Auto Care program adoption leading to increased NAPA parts sales for current and new customers. The role is responsible for communicating and executing Auto Care strategic initiatives, new member enrollment, program adoption, sales promotions, and program training.
Responsibilities
Presents, communicates, and sells Auto Care prospects on the value of joining the NAPA Auto Care program; Works closely with NAPA Auto Care HQ, providing feedback, ideas, and field insights to drive program adoption, new membership, AAA dual enrollments, Autotech training, and sales goals; Hosts meetings in assigned territory to provide training to local sales team on Auto Care program adoption and utilization; Achieves territory quota on sales, new members, and co-branded projects; Assists local BDGs in meeting management, community events, and marketing to consumers and potential new members; Provides customer service and communication to all NAPA Auto Care centers in assigned territory by regularly visiting members to assist in program adoption, understand customer needs, present programs, and inform members of key program changes; Demonstrates thorough knowledge of the NAPA Auto Care program and member options; Reviews NAPA Auto Care monthly initiatives with sales team; Executes weekly, monthly, and quarterly sales plans to achieve business growth consistent with Company growth objectives; Executes Auto Care sales programs/strategies to improve territory, DC, District, and/or area business effectiveness; Conducts periodic account reviews to keep management updated on key progress indicators; Attends, organizes, and manages key events and trade shows, including NAPA Autotech market training; Regularly logs into the Auto Care member site and NAPA Connect to check for updates; Ensures all members in their market have access to the member site; Consistently meets or exceeds yearly targets
Requirements
3-5 years of previous selling and account management experience; Solid record of success developing new business while maintaining and growing existing business; Must possess a valid driver's license; Must be able to travel within assigned territory, including overnight stays as required; Sales Acumen: understand and apply sales principles, techniques, and processes effectively; Communication and Customer Focus: identify, understand, and meet customer needs to build strong, long-lasting relationships and influence others through clear and persuasive communication; Resilience and Adaptability: recover quickly from setbacks, maintain motivation, and adapt to changing circumstances in a fast-paced sales environment; Results Orientation & Financial Acumen: strong drive to meet or exceed sales targets, with understanding of how to structure deals to meet sales and profit objectives; Product Knowledge: deep understanding of specifications, features, benefits, and differentiators between products and brands; Technology Proficiency: comfortable using CRM systems, inventory management software, and other sales tools; Ability to operate a company vehicle safely for extended periods in all weather conditions; Regularly required to stand, walk, use hands, reach, climb, balance, stoop, kneel, crouch, crawl, talk, and hear; Frequently lift and/or move up to 60 pounds; Specific vision abilities including close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus; Ability to frequently attend events after hours and/or on weekends; Travel requirements upwards of 50% at any given time
Nice to have
Bachelor's Degree or equivalent sales/marketing experience; Embodies values: serve, perform, influence, respect, innovate, team; Effectively communicates by motivating and inspiring others through clear and proactive communication; Delivers results and drives customer success by focusing on outcomes and making the customer the center of decisions; Makes balanced decisions and thinks strategically as a forward thinker; Develops high-performing teams through inclusive leadership, attracting and developing talent, providing ongoing feedback, and building trust