Business Director, Biddable

Business Director, Biddable role within WPP Media's Media Activation team in London, United Kingdom, providing strategic leadership across Paid Search and Paid Social for key clients within the WPP Open ecosystem. Hybrid role with teams in the office around four days a week.

Responsibilities

Provide day-to-day leadership, coaching, and development to direct Biddable activation teams (including Account Managers and Account Executives); Support capacity planning and resource management, leading recruitment for the immediate team and assisting with wider team recruitment; Develop and lead advanced Biddable strategies for client portfolios across Paid Search and Paid Social; Provide strategic insight for client product areas within Biddable media and spot trends, product releases, and opportunities; Oversee the development of Biddable best practices and effective oversight of designated campaigns; Develop thought leadership pieces and case studies; Develop strong relationships with key clients and suppliers; Gather and disseminate client intelligence to meet business needs; Manage team members to deliver consistently across multiple Paid Search and Paid Social campaigns; Act as key biddable point-of-contact for clients; Oversee operational excellence, including financial accuracy, data integrity, and end-to-end campaign management; Act as escalation point for activation issues and resolve conflicts between best practice and client requirements; Build annual learning agendas and comprehensive test plans for assigned portfolios; Contribute to agency-wide continuous improvement projects; Demonstrate commercial acumen in delivering services in line with client objectives, SLAs, and terms of business; Develop ways of working that maximise client output whilst minimizing operational input

Requirements

Extensive experience (e.g., 7+ years) in digital media with specialization in Paid Search (Google Ads, Bing Ads) and Paid Social (Meta Ads Manager, TikTok, Pinterest, etc.); Proven track record of driving performance for clients across biddable channels; Experience planning and directly managing large-scale Paid Search (PPC) and Paid Social campaigns; Strong understanding of optimization levers and testing approaches; Excellent analytical skills (quantitative analysis) and critical thinking; Proven project management, leadership, and people management experience; Proven ability to build strong relationships with key clients and suppliers/vendors; Excellent verbal and written communication skills; Strong understanding of how Paid Search and Paid Social integrate into cross-channel campaign strategy; Passion for biddable media and interest in online advertising industry trends; Right to work in the United Kingdom

Nice to have

Experience with Google stack and relevant certifications (e.g., Google Ads, Meta Blueprint); Experience working in a global context to drive localization and adoption of biddable best practices; Experience running campaigns across multiple countries/languages

Benefits

Competitive medical insurance; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media and WPP networks; Employee resource groups; In-office events