WPP 650 is an award-winning team at the heart of UK government, where work shapes lives, using behaviour change principles to design smarter services and influence better decisions. As a Biddable Director, you will provide strategic leadership within the Media Activation team, driving excellence across both Paid Search and Paid Social for key clients. This leadership role delivers category-defining capabilities and services across biddable media, ensuring optimal campaign performance and maximizing in-channel effectiveness and data integrity across all relevant platforms. You will lead and develop Biddable activation teams, cultivate strong client and supplier relationships, and define advanced Biddable strategies that align with business objectives and drive growth. This role is UK based and requires the right to work in the UK.
Responsibilities
Provide day-to-day leadership, coaching, and development to direct Biddable activation teams (including Account Managers and Account Executives); Support capacity planning and resource management, leading recruitment for your immediate team and assisting with wider team recruitment; Develop and lead advanced Biddable strategies for client portfolios across Paid Search and Paid Social; Provide strategic insight for client product areas within Biddable media and spot trends, product releases, and opportunities; Oversee the development of Biddable best practices, with accountability for adherence to controls and oversight of designated campaigns; Develop thought leadership pieces and case studies for the wider media community; Develop strong relationships with key clients and suppliers, leading team communications with stakeholders; Lead efforts to gather and disseminate client intelligence and navigate critical business changes and complex issues; Manage team members to deliver consistently across multiple Paid Search and Paid Social campaigns; Act as a key Biddable point-of-contact for clients; Oversee operational excellence, including financial accuracy, data integrity, and end-to-end campaign management; Act as an escalation point for activation issues and resolve conflicts between best practice and client requirements; Drive innovation by building annual learning agendas and comprehensive test plans for assigned portfolios; Contribute to agency-wide continuous improvement projects; Demonstrate strong commercial acumen in line with client objectives, service level agreements, and terms of business; Develop ways of working that maximise client output whilst minimizing operational input
Requirements
Extensive experience (e.g., 7+ years) in digital media, with specialization across both Paid Search (Google Ads, Bing Ads) and Paid Social (Meta Ads Manager, TikTok, Pinterest, etc.); Proven track record of driving performance for clients across biddable channels; Experience with planning and directly managing large-scale Paid Search (PPC) and Paid Social campaigns; Strong understanding of optimization levers and testing approaches; Excellent analytical skills (quantitative analysis) and proven critical thinking capability; Proven Project Management, Leadership, and People Management experience, including career development and leading hybrid teams; Proven ability to build strong relationships with key clients and suppliers/vendors; Experience in internal and external stakeholder relationship management; Excellent verbal and written communication skills; Self-starter who can proactively influence clients and drive innovation; Strong understanding of how Paid Search and Paid Social integrate into cross-channel campaign strategy; Passion for biddable media and active interest in online advertising industry trends
Nice to have
Experience with Google stack and relevant certifications (e.g., Google Ads, Meta Blueprint); Experience working in a global context, driving localization and adoption of biddable best practices; Experience running campaigns across multiple countries/languages
Benefits
Competitive medical insurance; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media and WPP networks; Employee resource groups and in-office events
Wielka Brytania · London
