Content & Optimisation owns the onsite experience across ASOS's 12 markets, delivering and optimising homepage, campaign and trading content that is relevant, localised and commercially effective. The role uses data, experimentation and personalisation to optimise the onsite experience and improve customer journeys, driving measurable business impact, while balancing a consistent global experience with local relevance.
Responsibilities
Lead Testing and Experimentation Strategy: develop and drive the experimentation roadmap for Commercial and Trade homepage priorities, partnering with Digital Product to lead end-to-end A/B, segmentation and personalisation tests; Lead Homepage Content Delivery: work with Digital Trade and Marketing Delivery teams to streamline homepage, campaign and trading content across all markets; Support Global Content Strategy: develop homepage experience strategies for projects and campaigns in the Global Marketing Channel plans, aligned to ASOS's global business objectives and each market's key seasonal moments; Customer Mindset: balance social-native content experiences and behaviours with customer expectations of a retail platform, by market; Enhance Customer Journeys: partner with Digital Trading and Digital Product to optimise customer journeys from homepage content; Benchmark Reporting: be a super-user of Adobe and work on weekly homepage benchmark reports to spot market-level trends and recommend onsite optimisations; Team Management: lead Content and Optimisation Specialists, setting objectives and supporting their development through one-to-ones, training and knowledge sharing; Build Cross-Functional Relationships: work closely with Trade, Commercial, Digital Product, Marketing and Creative teams; Support DE&I strategies and spend at least 3 days a week in the office
Requirements
Proven experience building and delivering experimentation roadmaps, working closely with Digital Product teams, with a solid understanding of tech and product development; Natural leader and strategic thinker with experience in an online ecommerce business and CMS systems (e.g. Sitecore); Marketing experience, particularly in own channel marketing; Experience working in a global business, managing content across multiple markets, languages and time zones; Excellent written and verbal communication, with confident stakeholder management; Data and insight driven, using Adobe and Mixpanel to turn performance into recommendations; Proactive, entrepreneurial and highly organised, with strong attention to detail; Adapts quickly in a fast-paced environment and works confidently both independently and collaboratively
Benefits
Employee discount; Employee sample sales; 25 days paid annual leave plus an extra celebration day; Discretionary bonus scheme; Private medical care scheme; Flexible benefits allowance (can be taken as extra cash or used towards other benefits); Opportunity for personalised learning and in-the-moment experiences
Wielka Brytania · London
