We are looking for a strategic and hands-on Content Marketing Manager to help shape and scale our B2B content marketing efforts. In this role, you will own the development and execution of a content strategy that strengthens brand awareness, establishes thought leadership, communicates our technology and solutions, and supports business growth across the marketing funnel. You will work closely with senior leaders and cross-functional teams across Marketing, Product, Sales, and Strategy to uncover compelling stories, translate complex business insights into clear narratives, and develop high-impact content for B2B decision-makers.
Responsibilities
Own and execute a comprehensive B2B content strategy aligned with brand positioning, business priorities, go-to-market plans, and the customer journey; Define key content themes, editorial priorities, and annual content roadmaps; Identify content opportunities through industry trends, competitive intelligence, customer insights, and business performance data; Establish content performance metrics and continuously optimize the strategy; Develop insight-led thought leadership content and lead the creation of articles, industry reports, whitepapers, case studies, blog posts, and executive LinkedIn content; Translate complex technology, product capabilities, and business insights into clear narratives for senior B2B audiences; Partner with Product, Sales, and Strategy teams on value propositions and sales and marketing assets; Support go-to-market initiatives and product launches with content; Lead the development of high-impact executive presentations for conferences, flagship events, and partner summits; Partner with senior executives to develop storylines and persuasive narratives; Manage end-to-end content production from ideation to publication; Manage external agencies, freelancers, and creative partners; Leverage AI tools and scalable content workflows to improve efficiency while maintaining editorial standards; Ensure consistency of messaging, tone of voice, and content quality across channels
Requirements
6–8 years of relevant experience in B2B content marketing, content strategy, or product marketing, preferably within SaaS, technology, platform, or marketplace businesses; Strategic content ownership: proven experience independently developing and executing content strategies, defining editorial priorities, and connecting content initiatives to business objectives; Exceptional storytelling and editorial skills: strong writing, editing, research, and synthesis capabilities, with a portfolio demonstrating high-quality thought leadership, case studies, and B2B marketing content; Strong business acumen: ability to understand complex business models, commercial strategies, product value propositions, and customer needs, and translate them into compelling content; Executive communication: demonstrated experience developing senior executive presentations and engaging confidently with senior leadership; Stakeholder management: proven ability to influence and collaborate with cross-functional teams and senior stakeholders without direct authority; Project management and execution: strong ownership, attention to detail, and ability to manage multiple projects independently in a fast-paced environment; Data-driven mindset: ability to use research, customer insights, and performance data to inform content decisions; AI fluency: hands-on experience leveraging generative AI tools for research, content development, editing, and workflow efficiency; Excellent English communication skills, both written and verbal
Nice to have
Experience in travel technology, e-commerce, digital marketplaces, or B2B partnership ecosystems; Experience developing content for industry conferences, executive thought leadership programs, or large-scale B2B events; Familiarity with SEO, content distribution, CRM, marketing automation, and content performance analytics; Experience building content processes and scalable editorial workflows in a growing organization
Tajlandia · Bangkok
