Cover designs, engineers, permits, manufactures, and builds custom modern homes in Southern California from our Gardena, Los Angeles factory. Our building system is a small, carefully developed kit of parts that we use to produce fully custom single-family homes and ADUs tailored to each client's site and preferences. Our work sits at the boundary of architecture and technology-forward industrialization. A meaningful share of our current work is fire rebuilds for families who lost homes in the LA fires. This role owns Cover's content. Our clients are making one of the largest purchases of their lives, and most of them will see our work long before they talk to us. This is not a lead-gen role. The job is producing films, photography, and writing good enough to stand on their own, and content that explains clearly why a Cover home costs what it costs. The role is fully onsite at our factory and HQ in Gardena. No remote, no hybrid.
Responsibilities
Make the work: shoot, write, and edit weekly; Own production across film, photography, web, social, print, and physical spaces where clients meet Cover; Document real Cover homeowner stories, including families rebuilding in the Palisades and Altadena; Shoot homes, the factory, and engineering, and build content explaining why a steel home built to this standard costs what it costs; Commission and manage outside directors, photographers, editors, and production partners for bigger productions; Build content, events, and materials that put Cover in front of architects, designers, and brokers; Work within the brand guide, push its expression forward, and protect brand voice across client touchpoints; Partner closely with Sales so the online and in-person client experience match; Report to Rico Jaeggi, Head of Sales & Marketing
Requirements
Portfolio that moves between registers (documentary human stories, product work, technical and process storytelling); Experience as a maker who shoots, writes, and edits at a high level, with work to show, including things shipped alone on small budgets; Experience building a content operation at a brand, as one of its first creative hires; Shoots stills and video on professional camera systems and lights own setups on location; Edits end-to-end in Premiere Pro or DaVinci Resolve, including grading and mixing; Processes and retouches photography in Lightroom or Capture One; Comfortable in Figma or InDesign for print and layout work
Nice to have
A rolodex of directors and photographers, with production experience to use them well; Genuine interest in homes, architecture, and design; Experience marketing considered purchases that take months and involve multiple stakeholders; Hospitality, luxury goods, editorial, or other high-consideration category experience; After Effects and motion graphics; FAA Part 107 drone certification; Location sound recording; Webflow or similar CMS experience; Production mechanics (bidding and budgeting shoots, call sheets, permits, talent releases)
Benefits
Equity through stock options; Discretionary annual bonus; Health and fitness reimbursements; High-quality company-subsidized healthcare; 401(k); Generous paid time off (PTO)