CRM Sales Director

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

ServiceNow is looking for an experienced Sales Director, CRM Sales to lead and grow our CRM business in Mexico and support our broader LATAM growth strategy.

This is a frontline sales leadership role for a leader who combines strong enterprise sales execution with deep knowledge of the CRM ecosystem , including Customer Service, Contact Center, Field Service Management, CPQ, Sales Automation and customer-facing workflows.

The successful candidate will bring a proven record of building and leading high-performing sales teams, developing new enterprise opportunities, engaging senior executives and driving complex transformation conversations with customers.

Responsibilities

Lead, coach and develop a high-performing team of enterprise sales professionals.; Own CRM sales execution, pipeline development, forecasting and overall business performance.; Drive both new-logo acquisition and expansion within strategic enterprise accounts.; Build executive relationships with CIOs, CTOs, Chief Customer Officers, Sales leaders and other C-level stakeholders.; Position ServiceNow’s CRM capabilities around customer service, sales and field-service transformation.; Develop opportunities involving Customer Service Management, Field Service Management, Sales and Order Management, CPQ and broader customer workflows .; Partner closely with Solution Consulting, Customer Outcomes, Partners and the broader ServiceNow account organization.; Establish strong pipeline and deal-inspection disciplines and maintain accurate forecasting.; Develop vertical-specific sales strategies, particularly across Financial Services and TMT , while supporting opportunities in other strategic industries.; Recruit, retain and develop strong enterprise sales talent.

Requirements

Sales leadership experience , leading quota-carrying sales professionals.; Demonstrated success leading enterprise SaaS/software sales teams .; Strong understanding of the CRM domain , including areas such as contact center, FSM, CPQ, Sales Automation and Service CRM/customer workflows.; Strong track record in complex enterprise sales and new-logo acquisition.; Experience engaging senior executives and navigating multi-stakeholder transformation programs.; Knowledge of the Mexican enterprise market and relevant LATAM customers.; Strong industry expertise, ideally in Financial Services and/or Technology, Media & Telecommunications (TMT) , which are priority verticals for this search.; Strong forecasting, pipeline management and deal-inspection discipline.; Ability to build and execute go-to-market strategies with partners and cross-functional teams.; Fluent Spanish and English .