Director, Audience Solutions and Activation

We're hiring a Director, Audience Solutions and Activation to deliver custom audience solutions to clients in the CPG space. You'll take a client brief or RFP, figure out exactly their needs, build the solutions with our data, using AI tools, and package it so our account managers and business development team can win the business.

Responsibilities

Translate RFPs and requests from account managers and business development managers into custom audience solutions; Build with AI tools, review SQL queries and counts, and adjust levers like lookback windows, purchase frequency, and category breadth; Know the data dictionary and audience taxonomy, keep audiences consistent, and recommend which segments to add, cut, or redefine; Be the internal audience expert and support the Commercial team by producing client-facing recommendations and answering RFPs; Monitor audiences, spot trends that point to new audiences clients will value; Partner with engineering and product teams to improve AI tools, working toward an AI agent that builds audiences

Requirements

5+ years in ad tech, retail media, or data marketplaces, in audience roles (e.g., creation, activation vs. insights); Hands-on SQL experience (e.g., Snowflake, BigQuery, Databricks or similar), and the ability to review and edit AI-generated queries, sanity-check counts, and fix audience definitions; Experience working with clients in CPG, grocery, convenience-store, snacks, beverages; Hands-on experience building audience segments for activation, LiveRamp usage; proficiency with DSPs and marketplaces; A strong feel for how audiences are defined and sized, and how to trade precision for scale; Strong storytelling and client presentation skills; Comfort using AI tools as an everyday part of your work; Requires ability to work east coast hours

Nice to have

Background at a CPG purchase-data or shopper-audience company, a retail media network, or an audience and identity provider; Exposure to campaign measurement and attribution

Benefits

Competitive compensation; Commission upside; Performance-based bonus; Company equity; 401(k) matching; Paid parental leave; Flexible and generous time off; Work-from-home flexibility; Subsidized health benefits