Betashares is seeking a senior creative and operational leader to build and lead its In-House Agency into its next era. This is a pivotal role in the new marketing structure, accountable for creative quality, production velocity, brand consistency and the operating model that makes it all work at scale. The Director, In-House Agency will combine strong creative judgment and taste with operational rigour, leading a multidisciplinary team and modernising the function through strong design ethic, right roles and skills, AI, automation and best-in-class tooling. AI-led transformation is central to the mandate. The role has a mandate to lead and continue building a highly skilled and accomplished creative team.
Responsibilities
Set and own the creative standard for all in-house output across advertising, brand, content, campaign assets, social and collateral; Define clear creative principles, quality benchmarks and review processes; Lead concept development and creative direction across B2B and B2C channels; Champion and operationalise the Betashares brand system; Act as the final creative quality gate for all in-house work before it goes to market; Build a production model that delivers the right assets at the right speed; Significantly increase creative velocity without compromising quality; Oversee production planning, traffic management, resourcing and delivery across multiple concurrent briefs; Lead the adoption of AI and modern creative tools across the In-House Agency; Reimagine the creative workflow using automation, intelligent templating and AI-assisted production; Build a world-class IHA operating model with strong governance, clear roles and transparent prioritisation; Develop AI fluency across the creative team; Establish a systematic approach to evaluating, adopting and measuring new AI tools and report results to the CMO; Lead the rollout and embedding of the new Betashares brand identity across all channels; Work alongside the external creative agency on major brand campaigns; Establish frameworks to measure creative effectiveness, asset performance and production efficiency; Develop reporting on reach, engagement, conversion and brand impact, including productivity gains from AI adoption; Lead and develop a high-performing creative and production team; Attract and retain strong creative talent; Act as the primary marketing interface for the external agency; Work closely with Marketing Directors across B2C, B2B, Lifecycle and Customer Insights
Requirements
Extensive senior experience in creative leadership in creative agency (Senior Account Director level), in-house agency leadership or integrated creative and production roles; Strong creative background with the ability to judge, shape, elevate and originate ideas across brand and performance channels; Proven experience leading creative and production teams in fast-moving, multi-channel, multi-audience environments; Demonstrated track record of building or transforming an in-house agency function, not just running one; Deep interest in modern creative tooling and AI-assisted production, with a proven track record of actually implementing change; Strong understanding of brand systems, campaign development and production management at scale; Comfortable working across both B2B and B2C audiences with equal creative confidence; Commercially minded and operationally sharp, able to balance creative quality with speed, cost and business outcome; People leader who builds strong team culture, develops talent and leads by example; Intellectually passionate about AI as a creative and operational lever; Ambitious, energetic and great team player
Nice to have
Experience in financial services or a regulated category
Australia · Sydney
