As our Director of Brand Communications & Community, you'll build Flamingo's awareness, engagement, conversation, and advocacy. You'll own the strategy for influencer, ambassador programming, and PR, and lead the team that brings it to life across social and community. This is a brand-building role. You will work closely with the Head of Flamingo to align on overall brand and business goals, and how to create impactful buzz online and offline. You will manage a team that covers social media management, influencer marketing, and community.
Responsibilities
Set the strategy that builds awareness, engagement, conversation, and advocacy for Flamingo across influencer, ambassador, PR, social, and community; Lead influencer strategy, deciding who we partner with and why, and negotiate with talent and their agencies, including celebrity talent; Build an ambassador program that turns our most passionate fans and advocates into lasting champions of the brand; Partner with PR on narratives, calendars, campaigns, and gifting strategy so press, influencer, and community moments reinforce each other; Establish community engagement through events and campaigns that bring fans, ambassadors, and influential voices together; Guide content and social with our creative team so Flamingo's voice and storytelling stay distinct everywhere we show up; Own relationships with PR, production houses, creative agencies, and talent, and manage the budgets behind them; Lead, mentor, and grow a team across influencer marketing, social media, and community; Define how we measure what's working, from conversation and sentiment to brand impact, and use it to sharpen the strategy
Requirements
A brand builder who understands what makes people talk about a brand, and how to turn that into relationships, programs, and moments; A relationship-driven strategist with deep ties to talent, agents, and PR, and confident negotiating with all of them; A people leader who sets a clear vision, develops talent, and builds a team that learns and evolves together; A creative storyteller who can shape a narrative with PR and guide great content without needing to make everything yourself; Culturally fluent, with a sharp instinct for who and what is rising; Commercially minded, comfortable owning budgets and using data to make the case for what works; Curious about AI and willing to experiment with it in day-to-day work
Benefits
Medical, dental, and vision coverage; 401k match; Equity in Mammoth Brands; Flexible time off and working hours; L&D stipend; 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years; 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood; Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop; Free products from our family of brands; Fully stocked kitchens with snacks, coffee, and drinks; Bagels on Wednesdays and lunch on Thursdays at the SoHo office
Stany Zjednoczone · New York
