Director of Sales, Mass
Bobbie
Stany ZjednoczoneUmowa o pracęOpublikowano 3 listopada 2026
Źródło: 
About Bobbie
Bobbie makes European-style organic infant formula manufactured end-to-end in the U.S., because we believe every parent deserves to feed their baby with confidence, without judgment and without compromise. No mystery ingredients. No shortcuts. Just clean, thoughtfully made formula that parents can trust.
But Bobbie has never been just a formula company. When the 2022 national infant formula shortage left parents across the country unable to feed their babies, we closed our storefront to new customers rather than leave a single existing family without formula. We went to Washington. We got loud. And we opened our Heath, Ohio manufacturing facility to make sure something like that could never happen again.
That's who we are, and that's what you'd be joining.
Bobbie for Change
Our advocacy arm, Bobbie for Change, exists because making great formula isn't enough if the systems around parenthood are still broken. We fight for paid federal parental leave, push for legislation to prevent future formula shortages, advocate for feeding equity, and support families navigating impossible situations, including donating formula to parents impacted by breast and gynecologic cancers through the Bobbie Breasties program.
We're a company that genuinely believes becoming a parent makes you an activist. The people who work here feel that too.
About the Role
Bobbie’s retail business is scaling fast, and Mass Channel, Walmart and Target, are central to that growth as we expand distribution this year. We’re looking for a Director, Mass to take full ownership of both relationships and to build the account strategy, retailer relationships, and operating rigor this business needs as it scales.
This role also leads Bobbie’s Shopper Marketing Manager and Sales Operations Manager, who support the entire retail sales organization - so beyond owning Walmart and Target directly, you’ll help set the operating cadence for retail sales as a whole. You’ll report directly to our Chief Growth Officer, which means high autonomy, direct executive visibility, and real influence over how Bobbie’s retail sales organization takes shape as it scales.
How We’ll Measure Success
- Walmart and Target net revenue and share growth
- Forecast accuracy and fill-rate performance
- Trade spend ROI and promotional efficiency
- On-time, successful product launches and shelf transitions
- Retailer relationship health and vendor management
- Team culture and development
- Retail media revenue and efficiency (Walmart Connect, Roundel)
- Effective prioritization and output of the shared Shopper Marketing and Sales Operations functions
Our Values
- Be Radical — We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
- Nurture the Tension — Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
- Deliver Ounce by Ounce — Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don't have to.
- Don't Assume — We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.
Compensation
Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C). For this role, there will also be a target bonus of 20%.
- Group A (SF/Bay Area, Seattle, NYC): $232,000
- Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento): $208,000
- Group C (All Other Cities): $200,000
At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.
Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.
Bobbie Personnel Privacy Policy and Notice at Collection
Bobbie makes European-style organic infant formula manufactured end-to-end in the U.S., because we believe every parent deserves to feed their baby with confidence, without judgment and without compromise. No mystery ingredients. No shortcuts. Just clean, thoughtfully made formula that parents can trust.
But Bobbie has never been just a formula company. When the 2022 national infant formula shortage left parents across the country unable to feed their babies, we closed our storefront to new customers rather than leave a single existing family without formula. We went to Washington. We got loud. And we opened our Heath, Ohio manufacturing facility to make sure something like that could never happen again.
That's who we are, and that's what you'd be joining.
Bobbie for Change
Our advocacy arm, Bobbie for Change, exists because making great formula isn't enough if the systems around parenthood are still broken. We fight for paid federal parental leave, push for legislation to prevent future formula shortages, advocate for feeding equity, and support families navigating impossible situations, including donating formula to parents impacted by breast and gynecologic cancers through the Bobbie Breasties program.
We're a company that genuinely believes becoming a parent makes you an activist. The people who work here feel that too.
About the Role
Bobbie’s retail business is scaling fast, and Mass Channel, Walmart and Target, are central to that growth as we expand distribution this year. We’re looking for a Director, Mass to take full ownership of both relationships and to build the account strategy, retailer relationships, and operating rigor this business needs as it scales.
This role also leads Bobbie’s Shopper Marketing Manager and Sales Operations Manager, who support the entire retail sales organization - so beyond owning Walmart and Target directly, you’ll help set the operating cadence for retail sales as a whole. You’ll report directly to our Chief Growth Officer, which means high autonomy, direct executive visibility, and real influence over how Bobbie’s retail sales organization takes shape as it scales.
How We’ll Measure Success
- Walmart and Target net revenue and share growth
- Forecast accuracy and fill-rate performance
- Trade spend ROI and promotional efficiency
- On-time, successful product launches and shelf transitions
- Retailer relationship health and vendor management
- Team culture and development
- Retail media revenue and efficiency (Walmart Connect, Roundel)
- Effective prioritization and output of the shared Shopper Marketing and Sales Operations functions
Our Values
- Be Radical — We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
- Nurture the Tension — Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
- Deliver Ounce by Ounce — Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don't have to.
- Don't Assume — We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.
Compensation
Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C). For this role, there will also be a target bonus of 20%.
- Group A (SF/Bay Area, Seattle, NYC): $232,000
- Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento): $208,000
- Group C (All Other Cities): $200,000
At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.
Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.
Bobbie Personnel Privacy Policy and Notice at Collection
