As Strategy Director for OpenConnect, you will be the driving force behind the strategic comms planning output across BT Group's complete brand portfolio, spanning consumer brands (EE, BT, Plusnet) and BT Business. Reporting directly to the VP/Head of Strategy & Comms Planning, you will take operational charge of the planning floor, transforming upstream business logic into world-class, insight-led comms strategies that inspire both creative agency partners and senior client marketers. WPP Media is an equal opportunity employer. The team works in a hybrid approach, with teams in the office around four days a week.
Responsibilities
Take direct ownership of the quality, consistency, and rigour of all comms planning deliverables across EE, BT, Plusnet, and BT Business; Move the team away from surface-level observations and data dumping to unearth sharp, tension-led insights; Translate Stage 0 portfolio growth strategies into clear, actionable comms ecosystems; Ensure strategies actively steer media channel choices, investment weights, and creative formats; Radically elevate the standard of strategic storytelling and package complex media systems into C-suite ready narratives; Coach the planning cohort on visual layout, storyline momentum, and presentation delivery; Act as a strategic partner to creative and BT strategists across the BT Group roster; Engage early in the creative development cycle where possible; Serve as the connective tissue between creative ambition and media capability; Maintain clear distinction, tone, and strategic guardrails across consumer brands; Partner with enterprise leads to bring consumer-grade storytelling into BT Business; Identify shared learnings and effectiveness benchmarks across consumer campaigns and adapt them for BT Business; Actively mentor, manage, and coach planners; Support comms planning culture within the Open Connect team, including weekly council sessions, stretch sessions and training; Institutionalise consistent comms planning toolkits, framing templates, and insight-mining methodologies; Build a team culture anchored in conviction, strategic bravery, and clear point-of-view
Requirements
Experience in senior Comms Strategy/planning, Connections Planning, or Integrated Strategy roles within top-tier media or creative agencies; Exceptional ability to distill messy, highly technical, and data-dense inputs into elegant, high-impact stories tailored for CMOs and Marketing Directors; Demonstrated ability to find provocative, emotionally resonant human truths and cultural tensions that unlock fresh creative media solutions; Experienced working alongside top creative agency strategy leads, with diplomacy, creative vocabulary, and collaborative skill; Consumer comms experience combined with intellectual curiosity and agility to tackle the complex, account-based nuances of BT Business; Natural mentor who loves developing planners and raises team morale through positivity, enthusiasm and energy
Benefits
Competitive medical insurance; group retirement plans; vision and dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days; access to extensive global WPP Media and WPP networks; employee resource groups; in-office events and celebrations
Wielka Brytania · London
