As Strategy Director for OpenConnect, you will be the driving force behind the strategic comms planning output across BT Group's complete brand portfolio, spanning consumer brands (EE, BT, Plusnet) and BT Business. Reporting directly to the VP/Head of Strategy & Comms Planning, you will take operational charge of the planning floor, transforming upstream business logic into world-class, insight-led comms strategies that inspire both creative agency partners and senior client marketers.
Responsibilities
Take direct ownership of the quality, consistency, and rigour of all comms planning deliverables across EE, BT, Plusnet, and BT Business; Move the team away from surface-level observations and data dumping and unearth sharp, tension-led insights (category, cultural, consumer, and company); Translate Stage 0 portfolio growth strategies into clear, actionable comms ecosystems, defining role-for-channel tasks, full-funnel journeys, and Get/To/By frameworks; Champion applied strategy that steers media channel choices, investment weights, and creative formats; Radically elevate the standard of strategic storytelling and package complex media systems into C-suite ready narratives; Coach the planning cohort on visual layout, storyline momentum, and presentation delivery; Act as a strategic partner to creative and BT strategists across the BT Group roster; Engage early in the creative development cycle where possible; Bridge the creative/media divide and co-develop unified campaign playbooks; Maintain distinction, tone, and strategic guardrails across consumer brands; Partner with enterprise leads to bring consumer-grade storytelling and behavioural insight into BT Business; Identify shared learnings, testing frameworks, and effectiveness benchmarks across consumer and B2B campaigns; Actively mentor, manage, and coach planners; Support comms planning culture through weekly council sessions, stretch sessions, and training; Institutionalise consistent comms planning toolkits, framing templates, and insight-mining methodologies; Build a team culture anchored in conviction, strategic bravery, and clear point-of-view
Requirements
Experience in senior Comms Strategy/planning, Connections Planning, or Integrated Strategy roles within top-tier media or creative agencies; Exceptional ability to distill messy, highly technical, and data-dense inputs into elegant, high-impact stories tailored for CMOs and Marketing Directors; Demonstrated ability to find provocative, emotionally resonant human truths and cultural tensions that unlock fresh creative media solutions, not just reporting what the data says, but proving why it matters; Experienced working alongside top creative agency strategy leads, with the diplomacy, creative vocabulary, and collaborative skill to shape work jointly; Consumer comms experience combined with the intellectual curiosity and agility to tackle the complex, account-based nuances of BT Business; Natural mentor who loves developing planners, raising team morale through positivity, enthusiasm and energy
Nice to have
Mentoring and developing planners; Experience with B2B and B2C comms planning
Benefits
Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to extensive global WPP Media & WPP networks; Employee resource groups; Growth and development opportunities
Wielka Brytania · London
