Director, Promotion – Eastern US

Founded in 2008, BMG is committed to building the world’s most trusted, forward-looking music company. Following its combination with Concord in 2026, BMG brings together global scale, deep expertise, technology, and partnership to unlock new opportunities for creators while protecting and growing the long-term value and cultural impact of their work.

BMG’s repertoire includes works by iconic global artists, songwriters, composers, and playwrights, including will.i.am, Phil Collins, Tina Turner, Lin-Manuel Miranda, Jason Aldean, Jelly Roll, Evanescence, Kylie Minogue, Billie Holiday, Rodgers & Hammerstein, Creedence Clearwater Revival, Tennessee Williams, OneRepublic, Daddy Yankee, and Leonard Bernstein.

Headquartered in Nashville with 18 offices globally, BMG is privately held and part of Bertelsmann, the international media, services and education company, with a minority stake held by affiliates of Great Mountain Partners.

Your Mission

As Director, Promotion, you’ll lead radio promotion for Wheelhouse artists within an assigned set of stations and markets, focusing on the Northeast/Eastern US. You’ll build trusted relationships with Country radio programmers and station teams, secure new airplay and increased rotation, and turn station feedback and audience data into focused promotion plans.

You’ll work with the broader promotion and label teams to connect radio activity with each artist’s release strategy and long-term development. Station assignments will be determined based on the successful candidate’s relationships and experience, alongside team coverage needs, rather than a predetermined geographic region.

Responsibilities

Build and maintain strong relationships with programmers, music directors and other key station personnel across the assigned stations and markets.; Develop station and market plans that reflect artist priorities, programming needs, release schedules and campaign goals.; Secure new station adds, pursue increased rotation and identify opportunities for broader artist exposure and support.; Monitor assigned stations, airplay, chart movement, competing releases and programming changes to identify opportunities and address challenges.; Use airplay, sales, streaming and audience data to build credible pitches, assess campaign progress and recommend next steps.; Maintain purposeful contact with station partners, coordinating outreach with the promotion team and following through on requests and commitments.; Plan and support artist station visits, radio shows, tour dates and other promotional opportunities in collaboration with artist management and internal teams.; Travel regularly to assigned markets and promotional events to strengthen relationships and support artist campaigns.; Collaborate with promotion, marketing, artist management and label teams to ensure regional activity supports the overall release plan.; Maintain accurate station contacts, conversation notes, campaign updates and promotional commitments, communicate feedback, opportunities and concerns promptly.; Adjust priorities and promotion plans as station needs, audience response and campaign performance evolve.

Requirements

Demonstrated radio-promotion experience and a strong understanding of the Country format, station programming and how records build airplay.; Ability to develop productive radio relationships and present a persuasive, artist-specific case for station support.; Ability to interpret airplay, chart, sales, streaming and audience data and translate findings into practical promotion decisions.; Working knowledge of music-industry research and reporting tools, such as Mediabase and Luminate, or comparable platforms.; Strong written and verbal communication, sound judgment and professional representation of artists and the label.; Strong organization and follow-through, with the ability to prioritize multiple releases, manage commitments and meet deadlines.; Ability to work independently while collaborating closely with colleagues and sharing useful market information.; Proficiency with Microsoft Word and Excel, and comfort using shared reporting and contact-management tools.; Ability and willingness to travel regularly for station visits, artist appearances and campaign activity.

Nice to have

Established relationships with Country radio programmers and station teams in one or more U.S. regions.; Experience coordinating artist promotional visits, radio events and tour-related activity.; Experience contributing to integrated release campaigns across promotion, marketing and artist management.

Benefits

Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.; Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.; Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.; Say goodbye to accruing vacation days or hitting a cap, take time off when you need it with our flexible time off policy!; Save money and time with our commuter benefits program.; Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.; Access well-being support 24/7 through our Employee Assistance Program.; Unlock your potential with development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements.; Be inspired by our talented artists at our showcases and playbacks.