Growth Manager - CONFIDENTIAL

Early-stage, venture-backed startup building an AI General Manager for consumer brands, helping brands launch and grow in the US. The role owns D2C growth across a merchant portfolio, starting with roughly ten merchants, with a focus on Meta as the core channel, TikTok and creator-led content, and turning successful growth work into scalable systems, AI workflows, and automations.

Responsibilities

Own D2C growth across the company's merchant portfolio; independently decide what each merchant should do next, why, and in what order; work with the CEO on overall D2C direction; work closely with Account Managers, creator, and engineering teams; build and run accounts, brief and test creative, improve landing pages, and own conversion; turn growth decisions into clear, testable engineering specs; diagnose the real constraint on each merchant's profitable D2C growth; prioritize growth time, budget, and engineering work across the portfolio; personally ship high-leverage work across acquisition, creative, conversion, offer, lifecycle, and retention; build the merchant growth operating system (scorecards, prioritized backlogs, decision logs, weekly reviews, simulations); identify recurring workflows that should become software and give engineering clear requirements and acceptance criteria; own performance against agreed merchant D2C sales targets and the revenue those sales generate

Requirements

3+ years hands-on in paid social; Meta as core platform experience; comfortable running TikTok and creator-driven campaigns; experience on both agency and in-house DTC or CPG brand sides; creative-led: briefs creators, cuts ads, tests hooks, owns the landing page; understanding of account structure, creative testing, measurement, and decision-making with limited budgets; systems thinking and default use of AI and automation; experience operating inside small companies (under 200 people); comfortable making calls with incomplete data

Nice to have

Beauty, skincare, or Asia-to-US brand experience; TikTok Shop, affiliate, or creator program experience; AEO/GEO or SEO; built something from zero to one before

Benefits

Equity: 2.00% stock options (founding-level ownership); performance bonus of 1% of total platform net collected D2C revenue, paid annually, uncapped; health insurance; company equipment and remote-work support; flexible PTO with a minimum of 15 days off per year; travel and lodging covered for the required NYC working week for remote hires