Head of Channel Planning (Remote US)
Directive Consulting
Stany Zjednoczone · IrvineUmowa o pracęPełny etatOpublikowano 11 listopada 2026
Źródło: 
Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, DiscoverabilityOS™ , aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing to PR and Paid Social to Marketplace and Lifecycle Marketing.
At Directive, we're always looking to connect with talented people who care about work that actually counts. As we grow across all 3 divisions, we're seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something.
The Role
We're looking for an Head of Integrated Strategic Planning dedicated to Performance Marketing to connect business goals, audience insights, brand positioning, and channel strategy into a clear plan for growth. This is not a channel-by-channel planning role. You'll wear two different “hats”: uncovering the insight that gives a brand a meaningful advantage and leading the translation of that insight into an integrated performance marketing plan that teams can execute and measure.
You'll lead strategic planning for Performance Marketing engagements, aligning paid media, performance creative, landing page experiences, analytics, and client business outcomes around a shared understanding of the customer and the business opportunity. You'll turn complex inputs into focused briefs, fully connected conversion journeys, and actionable recommendations. Your job is to ensure its channels and teams work toward shared business outcomes.
What Success Looks Like
In the first 90 days, you've built strong relationships within Performance Marketing and with key client stakeholders, developed a working understanding of assigned client businesses and audiences, and taken ownership of strategic planning priorities. You've delivered clear insights and briefs and identified opportunities to improve research, channel alignment, and conversion journeys.
Within six months, you're confidently owning strategic planning for assigned Performance Marketing engagements — leading evidence-based recommendations, aligning paid media and creative around shared objectives, and using results to refine plans. You're strengthening planning standards, mentoring colleagues, and articulating the value of Performance Marketing strategy in client and new business conversations, with a clear connection between audience insight, creative direction, and business impact.
Work Environment Requirements
As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.
Additional Information
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
At Directive, we're always looking to connect with talented people who care about work that actually counts. As we grow across all 3 divisions, we're seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something.
The Role
We're looking for an Head of Integrated Strategic Planning dedicated to Performance Marketing to connect business goals, audience insights, brand positioning, and channel strategy into a clear plan for growth. This is not a channel-by-channel planning role. You'll wear two different “hats”: uncovering the insight that gives a brand a meaningful advantage and leading the translation of that insight into an integrated performance marketing plan that teams can execute and measure.
You'll lead strategic planning for Performance Marketing engagements, aligning paid media, performance creative, landing page experiences, analytics, and client business outcomes around a shared understanding of the customer and the business opportunity. You'll turn complex inputs into focused briefs, fully connected conversion journeys, and actionable recommendations. Your job is to ensure its channels and teams work toward shared business outcomes.
What Success Looks Like
In the first 90 days, you've built strong relationships within Performance Marketing and with key client stakeholders, developed a working understanding of assigned client businesses and audiences, and taken ownership of strategic planning priorities. You've delivered clear insights and briefs and identified opportunities to improve research, channel alignment, and conversion journeys.
Within six months, you're confidently owning strategic planning for assigned Performance Marketing engagements — leading evidence-based recommendations, aligning paid media and creative around shared objectives, and using results to refine plans. You're strengthening planning standards, mentoring colleagues, and articulating the value of Performance Marketing strategy in client and new business conversations, with a clear connection between audience insight, creative direction, and business impact.
Work Environment Requirements
As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.
Additional Information
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
