Groupon connects 42 million customers with local experiences and the million-plus merchants who deliver them. This hybrid role in Prague leads the Managed Channels team as a creative leader, owning the creative, content and P&L of Groupon's owned-and-operated messaging channels as the company moves from a deals marketplace to an experience discovery platform. The role reports to Josef Buryan, Chief Marketing Officer.
Responsibilities
Own the creative and content of every message Groupon sends across email, push, web push, SMS, RCS, WhatsApp and in-app inbox; own the owned-and-operated channel P&L as one portfolio (revenue, incrementality, cost per send, deliverability, list health); build an AI-powered creative studio with automated QA and brand guardrails; turn creative testing into an always-on system with fast read-outs and kill/scale decisions; set one cross-channel messaging strategy proven with holdouts; turn CDP signals (Bloomreach affinity, intent, RFM) into triggers, journeys and audiences that drive repeat purchase; own deliverability and compliance end to end, including vendor relationships; lead and grow the Managed Channels team and set the bar for creativity and craft
Requirements
Creative leader who has set the creative and content direction for owned channels at a consumer brand; can show work they are proud of and explain why it performed; has run high-velocity creative testing programs; has owned owned-and-operated CRM channels at scale (millions of contactable profiles, multiple markets, several channels) and can show the revenue moved and the holdout that proved it; has used AI to produce real creative work in the last twelve months (copy, design, content pipelines); can write brand guardrails a system can follow; fluent in a modern CDP or engagement platform (Bloomreach, Braze, Iterable, Salesforce MC or equivalent) deeply enough to design the data model and journeys; can read raw tables (SQL, notebook, BigQuery console); has managed senior specialists and can point to people who grew under them; relentlessly curious, able to describe recent failed tests and what was learned
Nice to have
B2C marketplace or e-commerce background; multi-country experience
Czechy · Prague
