Directive Consulting is a B2B performance marketing agency that delivers revenue through its Customer Generation methodology, with services spanning Paid Media, SEO/Content, CRO, RevOps, and Go-To-Market Strategy. The Associate Director, Programmatic Strategy & Activation is a pivotal leadership role responsible for owning the expansion of the Programmatic service offerings and driving forward the strategic vision of the department. The role is remote-first and can be performed 100% virtually from a home office in Canada. The annual base salary range is $100,000-$130,000 CAD with bonus eligibility.
Responsibilities
Develop and implement comprehensive programmatic strategies to enhance the organization's digital advertising capabilities; Collaborate cross-functionally to align programmatic initiatives with overall business objectives; Establish and analyze key performance indicators (KPIs), providing insights and recommendations for continuous optimization and client growth; Manage relationships with key partners, vendors, and platforms to foster collaboration and ensure access to cutting-edge solutions; Act as a thought leader within the organization, sharing industry knowledge and insights to inform decision-making and strategy development
Requirements
7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies; 2+ years of demonstrated people management experience, inspiring, motivating, and coaching teams effectively; Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month; Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs; Proven track record in Programmatic media planning and building measurement frameworks to evaluate campaign success; Recent, hands-on expertise in building and optimizing campaigns in DSPs, with a preference for experience in TTD, Nexxen and DV360; ABM experience; Experience supporting Programmatic new business pitches, including audits and presentations; Ability to provide clear POVs and Programmatic subject matter expertise to support in advancing the department and L&D; Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities; Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively
Benefits
Medical, dental, vision plans, disability, and life insurance coverage for you and your family (100% employer-paid plan for you and 50% employer contribution for dependents); Mental health support: access to certified therapists through Spring Health, membership to Headspace; Gympass; Unlimited PTO (2-week minimum); Paid Company Holidays; Your Birthday Off; End of Year Recharge (Closed December 24 - January 1); Paid Parental Leave; Traditional and Roth 401(k) with a 3% company match; Annual bonus based on tenure, which scales in total amount over time; Annual Anniversary Trip with peers and executive leadership
Kanada · Toronto
