The Manager, Activation will be a technical leader and execution expert on key client accounts. In this role, you will be the primary architect of performance media, responsible for the hands-on management and strategic oversight of high-impact campaigns. The Activation team owns the technical engine of Kepler's client relationships, translating high-level goals into high-performing campaigns. Kepler executes engineered marketing across all paid digital media and data-driven CRM channels.
Responsibilities
Be a subject matter expert for Paid Search (SEM), leading the strategy, structure, and technical execution to drive core business outcomes; Lead the activation and continuous optimization across LinkedIn, Meta, and YouTube, ensuring a cohesive performance ecosystem; Act as the primary technical lead for assigned clients; proactively managing expectations, communicating performance fluctuations, and building trust through execution excellence; Manage daily pacing, bidding strategies (automated and manual), and A/B testing frameworks across Search and Social platforms; Oversee the end-to-end execution lifecycle, collaborating with ad ops, analytics, and creative teams to ensure flawless tracking and high-performing assets; Translate granular performance data from Google Ads, Meta, and LinkedIn into actionable insights and strategic narratives for client reviews; Mentor and manage a team of 1–3 Analysts, overseeing their technical development and ensuring quality control across all platform work; Standardize naming conventions, account structures, and reporting workflows to increase efficiency and campaign scalability
Requirements
3–5+ years of experience in digital media activation, with a heavy emphasis on Paid Search and Performance Social; Expert-level proficiency in Google Ads and SA360; Advanced hands-on experience with Meta Ads Manager, LinkedIn Campaign Manager, and YouTube/Google Video Ads; Deep technical knowledge of performance KPIs (ROAS, CPA, MER), attribution models, and the technical requirements for conversion tracking (Pixels, CAPI, Enhanced Conversions); Exceptional ability to manipulate large datasets in Excel/Google Sheets to identify trends and pivot strategies in real-time; Ability to troubleshoot tracking discrepancies, ad delivery issues, and platform bugs independently; Strong ability to explain "the how" and "the why" behind technical optimizations to non-technical client stakeholders; Ability to thrive in an entrepreneurial, fast-paced environment where collaboration is key to success; Effective time management skills; ability to prioritize and meet deadlines
Nice to have
Bachelor's degree with a relevant major preferred
Benefits
Healthcare/Dental/Vision; Unlimited PTO; RRSP Contributions; $75/mo Wellness Stipend; $100/mo Mobile Phone Stipend; $50/mo Internet Stipend; $500/yr Annual Learning Stipend; $2,000/yr Annual Tuition Stipend; One-time $200 New Hire Home Office Equipment Stipend; Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave; Annual Work From Anywhere 4 weeks per year; Target Annualized Discretionary Bonus: 5% ($4,250 - $5,000)
Kanada · Toronto
