The Ad Operations Manager leads the accurate, timely and compliant delivery of digital advertising campaigns for Rolex across global, regional and local markets. The role works within the WPP Media global account team, connecting media planning, activation, creative, analytics, technology partners and local agencies. The Manager directly manages and develops the AdOps Executives, and acts as the first point of escalation for delivery challenges. The position is currently vacant because the existing postholder is transitioning to another role within WPP Media. WPP Media operates a hybrid approach, with teams in the office around four days a week.
Responsibilities
Lead Rolex and Tudor display campaigns from validated MediaTool order through closure, in line with agreed processes and SLAs; Oversee Production Plan and technical-specification QA, order triage, workloads and delivery schedules, escalating gaps or launch risks promptly; Ensure campaigns, placements, formats and flight dates are correctly set up in Innovid, with clear visibility of status, dependencies and approvals; Manage and coach the AdOps Executives, allocating work, monitoring capacity and maintaining quality against agreed workflows and SLAs; Manage late orders and out-of-scope requests, communicating delivery risks and escalating activity requiring revised timings or costs; Improve guidance, templates, QA controls and handoffs, and support process training across teams and markets; Act as the senior operational contact for client teams, local agencies, WPP Production, publishers, technology partners and WPP Media teams; Coordinate closely with WPP Production on specifications, assets, campaign data and delivery timings, resolving issues that could affect launch; Manage publisher implementation, client approvals, status updates and escalations to support consistent delivery across markets; Maintain accurate campaign naming, placement structures, IDs, landing pages and click-through URLs; Oversee Adobe CMPID generation, SAINT file uploads and the configuration and testing of tags, pixels and tracking solutions; Resolve data discrepancies with analytics and technology teams and maintain consistent, auditable campaign data; Apply maker-checker QA across campaign setup, creative, tags, tracking, landing pages and publisher implementation; Review previews and publisher test links, coordinate client approval and ensure activity meets brand, privacy and platform requirements; Maintain complete records of approvals, checks, issue resolution, launch and closure; Oversee trafficking, tag distribution and go-live confirmation across all sites and formats; Monitor live activity against the Media Plan, coordinate corrective action and keep stakeholders informed of delivery issues; Deliver campaign evidence, data and Closure Reports, including publisher confirmation that activity has been removed
Requirements
Experience in digital ad operations, campaign management or media activation within an agency, publisher or advertiser environment; Strong working knowledge of Flashtalking/Innovid or comparable ad-serving technology; Practical understanding of digital tracking, tagging, campaign taxonomy, measurement and reporting; Exceptional attention to detail, with a proven ability to manage quality across high-profile campaigns; Strong organisational and project-management skills, with the ability to manage multiple markets, campaigns and deadlines; Confident stakeholder management and communication skills, including experience working with senior and international stakeholders
Nice to have
Experience supporting a global luxury, premium or highly regulated brand; Understanding of digital media planning, privacy requirements and brand-safety controls; Experience developing operational processes, training materials or automation solutions; Additional language capability and experience working across international markets
Benefits
Competitive medical insurance; Group retirement plans; Vision insurance; Dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days
Wielka Brytania · London
