As team we are committed to bringing the world of digital identity and human identity together in a way that truly describes audiences in a rich and contemporary way and helps drive communication effectiveness for clients. The Research Manager role is key in helping us to meet this goal and, therefore, the needs of our internal and external clients. Part of WPP Media, WPP's AI-driven media operating unit.
Responsibilities
Supporting a Business Director in delivering regular POVs and presentations; Supporting senior team members in the development and delivery of audience insights for key WPPMedia Worldwide clients; Working alongside senior team members to deliver bespoke research projects from beginning to end using qualitative and quantitative methodologies; Writing research questionnaires and scripting them using syndicated survey tools; Becoming a trusted advisor to clients and client teams by delivering insights regarding audience and category behaviour; Learning and leveraging insights related data sources at WPPMedia to their full capabilities (e.g. Mintel trends reports, Euromonitor data sets); Being an expert and taking internal ownership of industry tools and data sources and helping others in their use, including Brandwatch, TGI, Choices, Euromonitor, The WPPMedia New Normal Tracker, BAV and Audience Origin; An enthusiastic communicator in presentation and in writing succinct POVs on industry trends; Coaching the development of junior members of the Audience Team
Requirements
3-4 years experience in an Audience, research and insight role within an agency, research company or media owner environment; Fast learner, with the ability to work across multiple workstreams at once; Experience working in a Global research or media planning and buying agency (or have an interest in how data and insights can drive media strategies); Experience with using industry research data such as TGI; Experience with using social listening tools such as Brandwatch; Experience in managing junior team members; Good interpersonal skills, confident in building relationships within and outside the agency; Comfortable with reading and understanding data sets through excel; Good presentation skills and ability to think creatively and have a point of view; Ability to manage your own time effectively; Hard working, but also enjoy socialising as a team; Research into cultural trends and human behaviour using a wide range of information sources and methodologies (from desktop research to quantitative and qualitative methods); A curious individual who is culturally savvy with a critical thinking mindset; A creative and flexible approach to finding, identifying and generating insights on cultural shifts and forces shaping people's behaviour, beyond the 'what' to uncover the 'why'; Writing skills to support the production of various cultural insight pieces, from short weekly culture columns and client reports to thought leadership pieces
Nice to have
Curiosity, flexibility, problem solving skills, a scientific mindset and an enthusiasm for learning new things; Fundamentally interested in people; Able to work well as part of a team; Excited by telling stories from information by weaving different sources together into a convincing whole; Able to think critically and with curiosity about information sources; Able to manage multiple (technical) stakeholders; Comfortable manipulating and reshaping data to suit a particular task or tale; Able to communicate ideas well, both verbally and in writing; Comfortable and has an understanding of media data; Media industry knowledge
Wielka Brytania · London
