Manager, Marketing Automation

Orchestrate the Future of Healthcare Marketing: Manager, Marketing Automation. Do you thrive on building seamless, data-driven customer journeys that deliver real results? Are you passionate about leveraging cutting-edge marketing automation technology to drive engagement in the ever-evolving world of healthcare? CMI Media Group, the industry leader in healthcare marketing, is searching for a strategic and driven Manager, Marketing Automation to lead the charge in crafting innovative, omnichannel campaigns for our life science clients.

Responsibilities

Design and implement sophisticated, automated omnichannel campaigns using CMI Media Group's proprietary marketing orchestration platform; Collaborate with internal teams, clients, and creative agencies to develop and execute impactful campaigns that align with client goals and exceed expectations; Analyze campaign performance, identify optimization opportunities, and champion data-driven decision-making to continuously improve results; Mentor and guide a team of CXM Analysts, fostering their growth and development while cultivating a collaborative and high-performing team environment

Requirements

5-7 years of experience working with marketing automation, marketing data management, CRM, or similar MarTech platforms; Proven ability to lead and develop high-performing teams; Exceptional communication, collaboration, and project management skills; A passion for innovation and a desire to push the boundaries of what's possible in healthcare marketing

Nice to have

Experience in pharma marketing or at a media agency; Familiarity with DOMO or similar business intelligence platforms; Expertise with marketing automation platforms like Salesforce Marketing Cloud, Adobe Campaign, Marketo, Eloqua, Pardot, or Hubspot