Manager, Media Planning, UK

Mindshare delivers Good Growth for its clients. As Growth Architects, the team drives growth that benefits all stakeholders by using media with intention. The role is part of the Connections Planning team, where the bulk of the time is spent planning award-winning campaigns and working with channel specialists to make those plans a reality, from defining the approach to audience, designing the connections plan across touchpoints, and working on content creation and measurement. WPP Media operates a hybrid approach, with teams in the office around four days a week. This is a UK based role.

Responsibilities

Specify how to build and target audiences in addressable and non-addressable media and validate the approach to ensure the defined audience can be reached at the required scale; Help design an approach outlining how and where to connect with defined audiences in media; Support the team in designing the connections ecosystem and plan, working closely with channel specialists; Day-to-day management of campaigns as a key liaison between clients and channel specialists; Design measurement and testing framework to inform, measure and optimise campaigns

Requirements

Experience and knowledge of how to build and target audiences in addressable and non-addressable media; Breadth of understanding of all media channels and their role within a comms strategy; Interest in both brand and performance campaigns; Strong knowledge of audience planning tools; Ability to draw clear insights and implications for media, connecting the outputs of different insight systems; Passion for media and understanding of what makes a great media campaign; Confidence in presenting with passion and conviction; Ability to work collaboratively as part of a team; Excellent attention to detail and accuracy, and meeting deadlines; Proactive desire to continually improve own knowledge and wider skill set; Open minded, flexible, with a challenger mindset; Right to work in the UK

Benefits

Competitive medical insurance; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Employee resource groups; Access to the extensive global WPP Media and WPP networks