Join the Connections Planning team at WPP Media as a Manager, Media Planning. The role involves planning award-winning campaigns and working with channel specialists to make those plans a reality, from defining the approach to audience, designing the connections plan across touchpoints, to content creation and measurement. This is a UK based role requiring the right to work in the UK, with teams in the office around four days a week.
Responsibilities
Specify how to build and target audiences in addressable and non-addressable media and validate the approach to ensure the defined audience can be reached at the required scale; Help design an approach that outlines how and where to connect with defined audiences in media; Support the team in designing the connections ecosystem and plan, working closely with channel specialists; Day-to-day management of campaigns as a key liaison between clients and channel specialists; Design measurement and testing frameworks to inform, measure and optimise campaigns; Work on content creation and measurement
Requirements
Experience and knowledge in specifying how to build and target audiences in addressable and non-addressable media; Experience helping design approaches for connecting with defined audiences in media; Experience supporting the design of connections ecosystems and plans with channel specialists; Experience with day-to-day management of campaigns as a liaison between clients and channel specialists; Experience designing measurement and testing frameworks; Breadth of understanding of all media channels and their role in a comms strategy; Interest in both brand and performance campaigns; Strong knowledge of audience planning tools; Ability to draw clear insights and implications for media; Passion for media and understanding of what makes a great media campaign; Confidence in presenting with passion and conviction; Ability to work collaboratively as part of a team; Excellent attention to detail and accuracy, and meeting deadlines; Proactive desire to continually improve knowledge and wider skill set; Open minded, flexible, with a challenger mindset; Right to work in the UK
Benefits
Competitive medical insurance; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to extensive global WPP Media and WPP networks; Employee resource groups and in-office events
Wielka Brytania · London
