Manager Sales

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity

As the Manager Key Account – Specialist Channel, BeNoNe, you will lead Mattel's commercial strategy and execution across Belgium, Netherlands and Nordics (BeNoNe) Specialist Channel, managing our customers and driving profitable growth across the markets.

Reporting to the Sr Director Specialist Channel Europe, you will lead the local commercial team, developing customer strategies, strengthening long-term partnerships, and ensuring excellent execution across the region.

Working closely with Finance, ORM, Supply Chain, Brand Marketing and Demand Planning you will translate regional commercial priorities into customer-specific growth plans while providing market insights that shape future strategies.

This role combines strategic customer leadership with strong people management, ensuring sustainable growth, operational excellence, and best-in-class customer relationships across the BeNoNe Specialist Channel.

Responsibilities

Lead the commercial performance and profitable growth of the Channel, with direct ownership of DreamLand and Intertoys strategic customers.; Build and strengthen strategic customer partnerships by leading commercial negotiations, developing Joint Business Plans (JBPs), and identifying new opportunities.; Develop and execute annual commercial plans, promotional calendars, pricing strategies, and sales forecasts in collaboration with Finance, ORM, Supply Chain and Marketing.; Drive commercial excellence by optimizing trade investments, product assortment, availability, and in-store execution across the region.; Lead, coach and develop the BeNoNe Specialist team, fostering a culture of accountability, collaboration, and continuous improvement.; Partner cross-functionally to translate European commercial strategies into local customer success while influencing business decisions through market and customer insights.; Identify emerging trends and competitive dynamics across the markets, providing recommendations that support category growth and long-term channel strategy.

Requirements

Bachelor’s degree in business administration, Marketing, Economics, or a related field, Master's degree or MBA is a plus.; Minimum +8 years of experience in Key Account Management, Sales, or Customer Development, preferably within the Consumer Products, FMCG, or Toy industry.; Proven track record in leading strategic customer negotiations, managing complex retail accounts, and delivering profitable business growth.; Demonstrated people leadership experience, with the ability to coach, develop, and inspire high-performing teams.; Strong commercial acumen, analytical mindset, and experience using data to drive customer and business decisions.; Proficiency with commercial and analytics tools such as Salesforce, Circana, Anaplan, TPM, Tableau, and advanced Excel and PowerPoint.; Business-fluent English is required. Dutch and/or a Nordic language are considered an advantage. French is also beneficial.; Results-oriented, customer-focused, collaborative, and capable of thriving in a fast-paced, matrix, and international environment.

Benefits

Gross annual salary range of EUR 91,200 - EUR 108,300 (incl. 8% holiday allowance); Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 15% of base salary, payout is determined by company and individual performance results; Paid time off: 30 vacation days + 3 Mattel Days (company day off); Hybrid working set-up; Monthly car allowance; Work from home allowance; Subsidized lunch (2,5 EUR/day); Subsidized ClassPass membership (access to gym and fitness classes); Employee assistance program: Access to Modern Health, Headspace, and Maven; Pension plan; Collective health insurance discount & work glasses reimbursement; Disability insurance; Employee discount program through benefitsatwork.eu; Toy discount; Christmas gift; Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave