We are a team of approximately 17 people working on a mix of clients such as Allianz, KFC, First Group & Unilever. We are now looking for the new Paid Search Account Manager to come and join the growing Paid Search team based in London. As a Paid Search Account Manager, you will be responsible for owning the day-to-day execution of all elements of paid search activity, employing strong platform knowledge & supplier relationships to deliver flawless testing and media plans, optimisation, and analysis. The role involves managing one or several juniors, overseeing their work and their development to successfully execute client deliverables and exceed client's expectations. The Paid Search Account Manager acts as a key point of contact for the Global Hub.
Responsibilities
Effectively manage your & your team's designated search accounts, ensuring ongoing and timely optimisation is delivered by the team; Proactively look for both tactical and strategic optimisation opportunities and forecasting, whilst working with the AD to devise campaign strategy and translate this into campaign delivery; Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide more junior team members; Ensure adherence to paid search channel best practices for clients and contribute to the development of search best practice; Develop strong relationships with the Global Hub, your client, and key suppliers, leading team communications with these stakeholders; Foster a good working relationship across all client teams to facilitate flawless execution of plans and become a trusted advisor; Share knowledge of the client sector/industry to build strategies and plans, identifying strategic issues and raising questions to help stakeholders explore wider business challenges; Motivate and coach one or several juniors, providing feedback and recognition; Delegate and manage workloads across junior members of the team and Global Hub where required, supporting and educating planning teams on the benefits and purpose of paid search; Assist with the recruitment process for the immediate and wider team when required, attending interviews and acting as an ambassador for the team; Implement processes and practices that maximize operational efficiencies and identify opportunities for process improvement; Take ownership of issues when they arise and proactively suggest ways to resolve them and prevent recurrence; Contribute to the development of strategic revenue and services opportunities
Requirements
Paid Search expertise with current dated certifications; Excellent knowledge of bid management, core PPC technology platforms, and data analysis; Understanding of the strategic and tactical application of paid search and digital marketing in general; Leads and promotes continuous innovation, and test & learn opportunities for the team and clients; Creates a positive climate to drive team performance whilst motivating others to strive for continuous improvement; Ability to communicate effectively with people from diverse backgrounds, cultures, and countries
Benefits
Competitive medical insurance; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Employee resource groups; Global WPP Media and WPP networks for growth and learning
Wielka Brytania · London
