As a Paid Search Account Manager, you will be responsible for owning the day-to-day execution of all elements of paid search activity, employing strong platform knowledge & supplier relationships to deliver flawless testing and media plans, optimisation, and analysis. The role involves managing one or several juniors, overseeing their work and their development to successfully execute client deliverables and exceed client's expectations. The Paid Search Account Manager acts as a key point of contact for the Global Hub. Based in London, the team works on a mix of clients such as Allianz, KFC, First Group & Unilever.
Responsibilities
Owning the day-to-day execution of all elements of paid search activity; employing platform knowledge and supplier relationships to deliver testing and media plans, optimisation, and analysis; managing one or several junior team members and overseeing their work and development; acting as a key point of contact for the Global Hub; effectively managing team search accounts and ensuring timely optimisation; working with the AD to devise campaign strategy and translate it into campaign delivery; taking responsibility for client or team deliverables such as performance commentary and weekly reporting; ensuring adherence to paid search best practices; developing relationships with the Global Hub, clients, and key suppliers; managing workloads across junior team members and the Global Hub; supporting and educating planning teams on the benefits and purpose of paid search; assisting with recruitment and attending interviews; implementing processes that maximise operational efficiencies; contributing to the development of strategic revenue and services opportunities
Requirements
Paid Search expertise with current dated certifications; excellent knowledge of bid management, core PPC technology platforms, data analysis, and the strategic and tactical application of paid search and digital marketing in general; ability to communicate effectively with people from diverse backgrounds, cultures, and countries; ability to create a positive climate to drive team performance and motivate others toward continuous improvement
Benefits
Competitive medical insurance; group retirement plans; vision and dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days; employee resource groups; in-office events and celebrations; access to global WPP Media and WPP networks for growth and learning
Wielka Brytania · London
