Market Research Manager

Why join Avery Dennison

We are a global materials science and digital identification solutions company with locations in over 50 countries, and approximately 35,000 employees worldwide. As a science and innovation company, we believe that diverse teams are stronger teams. We are committed to fostering a culture of curiosity and courage, where you can grow your career with a company that has innovation in its DNA. Founded on creating real-world impact to enable a better future, we strive to provide an open, collaborative culture where diversity of thought is encouraged and respected. Hear from our employees about what it's like working at Avery Dennison. Learn more at www.averydennison.com .

Benefits

About the role

The Market Rsearch Manager is a dynamic, growth-oriented professional tasked with guiding new product commercialization, strategic innovation, and multi-year growth plans. Acting as a strategic bridge between complex market data, consumer behavior, and actionable business strategy, the Market Research Manager owns the end-to-end lifecycle of research projects and synthesizes data into compelling narratives. By partnering with cross-functional teams throughout the organization, this role ensures the voice of the customer directly drives product, marketing, and operational decisions to expand into new segments and elevate the customer experience.

Key Responsibilities

On-site/Hybrid

The salary range for this position is $140,000 - $170,000 / year.

Responsibilities

Develop multi-year strategic roadmaps and targeted learning plans by monitoring North American and global industry trends, competitive forces, and shifting expectations to uncover opportunities.; Design, scope, and execute qualitative and quantitative research projects (e.g., in-depth interviews, surveys, competitive analysis) from inception to final reporting.; Monitor and translate complex macroeconomic, industry, competitor, and customer data into unified, story-led reports for senior leadership.; Act as the objective voice of the user in product line planning sessions by challenging the status quo and maintaining detailed target customer profiles.; Oversee the full lifecycle of multiple concurrent insights projects—managing timelines, scope, budgets, and risks—while evaluating and directing third-party research vendors.

Requirements

Bachelor’s degree in a related field (e.g., Marketing, Economics, Psychology, Statistics) with 10+ years of progressive experience in primary and secondary market research, competitive intelligence, and strategy.; Extensive experience in business-to-business (B2B) market research with a record of success within a dynamic, fast-paced, multi-project environment.; Deep knowledge of research methodologies with the ability to identify insights needs and scope end-to-end qualitative and quantitative studies (including market sizing/TAM/SAM/SOM).; Strong conceptual problem-solving skills with the ability to seamlessly blend diverse data sets (financial, operational, first-party, and syndicated) to uncover actionable opportunities.; Hands-on experience with Qualtrics (or similar survey software), SPSS, and highly desired experience leveraging syndicated research databases like Euromonitor, IHS, Oxford Economics, and Mintel.

Benefits

Inclusive Healthcare: Expert, whole-health care regardless of gender identity.; 401(k) Match: You receive an automatic contribution of 3% of eligible pay (even if you contribute $0) plus a matching contribution of 50% on the first 7% of eligible pay you contribute.; Paid Holidays: You receive 13 paid holidays each year as determined by local management.; Paid Time Off: We offer a generous vacation program that varies based upon your experience and position within Avery Dennison.