We're scaling Millie Moon, our premium diaper and baby care brand, and looking for a Marketing Director to lead it globally and win in the US and Canada. You'll set the global brand platform that every market builds on, own the North American growth strategy across Walmart, Target and around 30 other US retailers, and lead the team that brings it to life. If you're a commercially sharp brand leader who loves turning insight into growth at scale, this is the role.
Responsibilities
Own Millie Moon's global brand platform: positioning, campaigns, NPD and packaging that every market adapts locally; Set the US and Canada growth strategy, balancing short-term retailer growth with long-term brand equity; Lead retail growth with Walmart, Target and around 30 other US retailers, plus Canada, alongside Sales and Commercial; Grow training pants: awareness, trial, repeat purchase and distribution; Activate our licensing partnership and expecting-parent programmes, and deliver brand fame moments that build talkability; Sign off media strategy, retail media and test-and-learn plans so spend builds both brand equity and sales; Set annual budgets, balance brand and trade investment, and own the commercial outcomes; Lead, coach and grow the Millie Moon North America team, with clear direction and room to deliver
Requirements
10+ years in brand marketing; 3+ years leading brands and teams at Director or Senior Manager level in FMCG, baby, personal care or consumer goods; A track record of growing an established brand at scale, with measurable commercial results; Strong consumer insight, segmentation and positioning skills: you commission and apply research, not just read it; Commercial fluency: you own budgets and investment cases and partner confidently with Sales, Finance and retailers; Experience building and coaching high-performing teams, including managing managers
Nowa Zelandia · Auckland
