Marketing Manager I/II, Consumer – Parkinson’s Disease

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.

This position may be hired at Grade 18 or 19, with candidate leveling commensurate with experience.

Candidates for this position can be located in either Florham Park, NJ or Mettawa, IL, Hybrid schedule required (Tue-Thur in office).

The Consumer Marketing Manager I/II partners closely with the Consumer Associate Marketing Director and with cross-functional stakeholders—including Medical Affairs, Regulatory, Legal, Patient Services, Sales, Analytics and Performance Excellence (APEX), and agency partners—to deliver aligned, compliant, and impactful consumer marketing initiatives. This position requires the individual to foster positive working relationships with internal and external partners to successfully drive the business.

The ideal candidate is a collaborative, execution-oriented marketer who brings strategic thinking, analytical rigor, and executional discipline, and who can work effectively in a highly matrixed, regulated environment. This role offers hands-on experience across a multifaceted consumer omnichannel ecosystem and the opportunity to build deep experience across a range of marketing disciplines.

Responsibilities

Lead the development and management of DTC tactics designed to drive awareness, consideration, and conversion, with a strong emphasis on digital communications (e.g., website, CRM, paid media).; Support the development and execution of consumer marketing plans aligned to brand and business objectives, ensuring consistent pull-through of brand strategy across all consumer channels and touchpoints.; Identify innovative opportunities to differentiate the brand and enhance patient and care partner education and engagement.; Collaborate with HCP marketing and Sales leadership so that field insights are incorporated into consumer tactics and brand strategy is communicated consistently across HCP and consumer efforts.; Partner with Medical, Regulatory, Legal, APEX, OEC, and Patient Services to develop messaging and tactics that address patient and care partner needs; Set direction for and manage agency partners, including scope, day-to-day coordination and oversight, to deliver high-quality work on time and within budget.; Partner with APEX to support market research and analytics efforts and measure effectiveness of marketing initiatives to achieve brand objectives.; Track and manage the Consumer Marketing budget while collaborating with the team to utilize resources effectively and efficiently as well as identify any synergies.; Demonstrate AbbVie’s Ways of Working, including “All for One AbbVie” and “Make Possibilities Real.”; Partner with APEX on campaign measurement, tactic performance, competitive intelligence, consumer insights, and market trends to refine and optimize Consumer Market efficiency and effectiveness.

Requirements

Bachelor’s degree in marketing or a related field, or equivalent experience.; Marketing experience with proof of building proficiency in core marketing skills such as creative development, positioning, segmentation, value proposition development, and investment optimization.; Strong communication, collaboration, and interpersonal skills, with the ability to work effectively across internal teams and external agency partners.; Strong project management, analytical, and conceptual thinking skills, self-starter with attention to detail, execution, and follow-through.; Ability to influence and lead without direct authority.; Knowledge of applicable regulations and standards affecting pharmaceutical products; Capacity to respond to quick turnaround requests for information and action

Nice to have

3–5 years of relevant marketing experience, pharmaceutical or CPG experience preferred.; Prior consumer marketing or product management experience, including DTC digital media (OLV, display, paid social).; Experience supporting an on-market brand.; Experience managing multiple external agencies, including creative, media, digital, database, and CRM partners.; CRM experience, including direct mail and email, and familiarity with social media platforms and their application in brand marketing.; Experience working in a highly matrixed organization and collaborating with HCP marketing and Sales teams.