Marketing Manager, Member Growth

Thyme Care is a value-based oncology care enabler partnering with national and regional health plans, providers, and employers. The Marketing Manager, Member Growth will help drive member enrollment across health plan and provider partnerships, manage the full campaign lifecycle, and ensure every campaign is executed with precision and care. The role reports to the Director of Activation and Awareness and can be remote or hybrid based in the Nashville or New York City offices.

Responsibilities

Own ongoing best-practice marketing campaign development and execution for a book of payer or provider accounts; Create communications plans and requested pitch materials that reflect each client's approved marketing information; Lead end-to-end campaign management from intake and briefing through approvals and launch; Act as the final checkpoint before launch by reviewing every campaign asset for consistency across copy, design, data inputs, and targeting; Work closely with partner marketing, design, product, care delivery, and data teams to ensure cohesive, operationally smooth campaigns; Analyze member and partner insights to refine messaging, channels, segmentation, and campaign cadence; Stay current on healthcare marketing best practices, member engagement trends, and relevant compliance considerations; Partner with data and enrollment teams to monitor results, surface insights, and synthesize campaign performance; Partner with internal and external stakeholders to align on campaign strategy, secure approvals, and communicate updates clearly

Requirements

5+ years of experience in B2B2C or B2C marketing within healthcare, health tech, or partnerships-based environments; Proven track record of managing end-to-end campaigns across email, SMS, direct mail, and digital channels, including creative development, stakeholder reviews, QA, and launch coordination; Experience in leading external partner-facing meetings, presenting marketing strategy, data insights, proposed pilots, or other initiatives; Fluency in using AI tools and the ability to validate AI results with best judgement; Strong foundation in project management with experience using tools like Asana, Monday.com, Trello, or similar; Proven ability to collaborate cross-functionally with creative, product, data, and client-facing teams; Exceptional attention to detail with a sharp eye for inconsistencies in messaging, design, or data; Experience using data to drive marketing decisions; Strong written and verbal communication skills; Comfortable operating in a fast-paced, growing organization; Experience managing external stakeholders or vendors and navigating complex approval workflows; Familiarity with asset management tools (like Brandfolder, Figma, or CMS platforms) and a strong sense of version control, documentation, and brand consistency

Benefits

Equity; benefits; other opportunities as part of the total compensation package