Membership Value, Senior Manager, UCANZ

Based in Los Angeles, the UCANZ Membership Value, Senior Manager supports regional go-to-market strategy and marketing execution for Digital Manga, Games Vault, Regional Ecommerce Marketing and other emerging membership-value businesses. Working with global commercial centers, regional marketing leads and cross-functional teams, this role translates global strategies and objectives into locally relevant plans, briefs, activation calendars and campaign deliverables. The role coordinates assigned workstreams across available regional channels to support business goals and strengthen the broader Crunchyroll membership proposition.

Responsibilities

Support the development and execution of regional go-to-market plans for Digital Manga, Games Vault, Regional Ecommerce Marketing and other emerging membership-value propositions; Translate global commercial strategies into regional briefs, A/B tests, priorities, activation calendars, audience plans and campaign deliverables; Serve as a key regional point of contact for global commercial centers; Coordinate assigned workstreams across O&O, lifecycle, social, PR, partnerships, events and paid media, managing timelines, dependencies, approvals and handoffs; Identify opportunities to connect related businesses and campaigns into a more cohesive regional Crunchyroll membership experience; Track campaign and business performance, prepare reporting and recommend optimizations; Manage regional GTM and marketing execution for Games Vault in partnership with the global Games commercial center; Develop locally relevant campaigns connecting Games Vault titles with anime fandoms, franchises and cultural moments; Lead execution of regional go-to-market and marketing plans for Crunchyroll Ecommerce; Develop campaign briefs and channel plans that build demand for exclusive product drops and curated collections; Support Ecommerce positioning as a Mega and Ultimate membership benefit; Coordinate integrated launch, drop and ongoing marketing activity across multiple channels; Manage execution across announcement, lookbook, launch, sell-through, last-chance and evergreen phases; Coordinate with Store, Product, Engineering, Creative, Content, Legal and other partners; Monitor product sell-through, engagement, conversion, membership upgrades and retention signals; Ensure Ecommerce communications are fan-first, IP-centered, transparent and consistent with Crunchyroll's brand

Requirements

8+ years of experience in regional marketing, go-to-market, integrated marketing, campaign management, ecommerce, membership marketing or a related field within entertainment, media, streaming, technology, gaming or another consumer business; Demonstrated experience translating global or enterprise strategies into locally relevant marketing plans and executing programs across multiple markets, channels and audiences; Experience managing integrated campaigns across O&O, lifecycle, social, editorial, PR, partnerships, paid media, events, onsite or streaming surfaces; Experience marketing membership benefits, ecommerce, content, entertainment releases, games, digital products or other consumer propositions; Demonstrated ability to manage end-to-end campaign execution, including briefs, workback schedules, asset requirements, localization, approvals, dependencies, launch readiness and post-launch follow-up; Strong project and operational management skills, with the ability to manage multiple concurrent programs, shifting priorities and complex cross-functional dependencies; Experience partnering with global commercial centers, regional marketing teams, creative functions, channel owners and external agencies or vendors; Strong analytical skills and experience tracking performance across metrics such as acquisition, engagement, conversion, retention, revenue, sell-through, membership upgrades, sentiment and repeat behavior; Proven ability to use insights and performance data to recommend optimizations, improve execution and support business decisions; Excellent written, verbal, presentation and stakeholder-management skills, with the ability to influence without direct authority across a matrixed organization; Highly organized, detail-oriented and dependable, with strong follow-through and the ability to manage deadlines, approvals and executional risks; Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent experience ideal but not required; Willingness to travel domestically or internationally as needed

Nice to have

Strong understanding of anime, entertainment, streaming, gaming, ecommerce, fandom-driven brands or multicultural audiences is highly preferred; Experience with campaign-management, project-management, digital asset-management, CRM, ecommerce or marketing analytics platforms is a plus; Direct-to-consumer or subscription experience strongly preferred

Benefits

Performance bonuses; Employer matched retirement savings; Time-off programs; Progressive health benefits and perks