Partner Sales Manager, Distributors – APAC

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

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Position Overview

We are seeking a commercially driven Partner Sales Manager to lead distributor and partner growth across Asia Pacific. The role will focus on building strategic distributor relationships, driving partner-led revenue and pipeline, and expanding market coverage through the ServiceNow ecosystem.

Key Success Measures

- Partner-led revenue and bookings
- Distributor pipeline growth and conversion
- New partner recruitment and activation
- Distributor productivity and market coverage
- Partner-led customer acquisition
- Forecast accuracy and achievement of regional targets

Responsibilities

Own and grow strategic distributor relationships across APAC.; Develop and execute joint business plans, sales strategies, and go-to-market initiatives with distributors.; Drive partner-led pipeline, bookings, revenue, and new customer acquisition.; Recruit, onboard, enable, and develop distributors and reseller partners across priority APAC markets.; Build strong relationships with distributor leadership, sales teams, and key ecosystem stakeholders.; Work closely with ServiceNow and internal sales teams on account planning, pipeline development, and partner initiatives.; Drive partner enablement, sales campaigns, demand generation, and channel programs.; Monitor distributor performance, forecasts, pipeline, and revenue against agreed targets.; Identify market expansion opportunities and improve partner coverage and productivity.; Conduct regular business reviews with key distributors and establish clear growth plans.

Requirements

7+ years of experience in channel sales, distribution, alliances, or partner management within the technology sector.; Proven track record of delivering revenue through distributors and indirect sales channels.; Strong understanding of the APAC partner ecosystem and enterprise technology market.; Experience working with ServiceNow or a similar enterprise SaaS/platform provider preferred.; Strong commercial, negotiation, relationship management, and executive communication skills.; Ability to operate across multiple APAC markets and cultures.; Willingness to travel regionally.