About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.
The Sales & Marketing Manager – Migraine owns the end-to-end commercial strategy and execution of the Migraine business, leading the in-field team and building an integrated OOP ecosystem across pharmacies, HCPs, digital channels and patients. The role combines people leadership, brand strategy, commercial partnership development and P&L accountability to accelerate patient access and sustainable business growth.
Responsibilities
Own the Migraine commercial strategy and business performance, translating brand ambition into clear priorities and execution plans.; Lead the OOP go-to-market strategy, with strong focus on patient access, demand generation, conversion and sustainable growth.; Own key business KPIs including sales, market share, OOP penetration, patient activation, pharmacy coverage and productivity.; Continuously identify growth opportunities and adapt resource allocation based on market dynamics and performance.; Directly lead, coach and develop the Migraine Product Specialist field team, setting clear objectives, territories, KPIs and performance expectations.; Translate national strategy into simple and actionable field priorities across pharmacies and relevant HCP stakeholders.; Conduct regular field coaching, performance reviews and business planning to drive execution excellence.; Build a high-performance, agile and entrepreneurial culture focused on accountability and customer/patient impact.; Own the strategic approach to pharmacy chains and key pharmacy accounts as a critical component of the OOP business model.; Lead the framework for commercial agreements and strategic partnerships with pharmacies, working cross-functionally with Finance, Legal/Compliance and other relevant functions.; Define pharmacy segmentation, targeting, activation standards and KPIs.; Ensure strong product availability, appropriate distribution and execution of agreed commercial initiatives.; Monitor sell-in/sell-out, availability, activation and account productivity, identifying opportunities to improve OOP conversion.; Develop and execute the annual Migraine Brand Plan, integrating field, digital, pharmacy, HCP and patient-facing strategies where permitted.; Design an integrated customer journey connecting patients, pharmacists, GPs, neurologists and migraine specialists.; Lead omnichannel execution and ensure consistency of messaging and customer experience across touchpoints.; Use data, CRM insights and market intelligence to continuously optimize segmentation, targeting and channel mix.; Develop a deep understanding of the migraine patient journey and identify barriers from symptom recognition → consultation → prescription → pharmacy → treatment initiation/continuation.; Lead initiatives that improve migraine awareness, patient activation and appropriate linkage to healthcare professionals.; Identify and address potential prescription-to-purchase leakage, particularly around availability, affordability and pharmacy readiness.; Translate insights from patients, pharmacies and HCPs into actionable commercial opportunities.; Lead cross-functional alignment across Sales, Marketing, Medical, Market Access, Finance, Supply, Digital and Legal/Compliance.; Own commercial forecasting, budget allocation and ROI assessment, ensuring resources are directed toward the highest-impact activities.; Ensure supply and demand planning supports the OOP growth ambition and pharmacy strategy.; Maintain execution fully aligned with applicable regulations, industry codes and company compliance standards.; Role model the AbbVie Ways of Working.
Requirements
Bachelor's degree (health science related field preferred); Commercial experience within pharmaceutical/healthcare industry – understands segmentation, positioning, customer journeys and demand generation; People leadership – can transform strategy into field behaviour and develop a strong specialist team; Entrepreneurial and growth mindset – comfortable building a new market and adapting quickly based on insights rather than waiting for an established playbook.; Pharmacy and customer partnership capability - able to think about pharmacies as strategic business partners and patient access stakeholders; Data driven decision making – uses sales, market, CRM and pharmacy data to identify opportunities, prioritize accounts and continuously optimize execution.; Marketing excellence – able to build segmentation, targeting, positioning, customer journeys, brand plans and activation strategies and translate them into execution.; Digital mindset – integrates face to face, digital, CRM, remote engagement and patient activation.; Knowledge of primary care and specialty care areas – preferred; Competent in flexing leadership & communication style; Strong data literacy & analysis skillset
Rumunia · Bucharest
