Mistral provides full-stack AI solutions, from frontier models to developer tools, applications and compute, partnering with enterprises in finance, manufacturing, defense, healthcare and the public sector to co-create customized AI systems. The role is a greenfield opportunity to define how the market understands Mistral's developer platform, build the go-to-market strategy for model APIs, and create a measurable path from initial experimentation to production usage and larger commercial relationships. The successful candidate will work closely with senior leadership and teams across Product, Engineering, Science, Sales and Marketing.
Responsibilities
Identify developer audiences, customer problems and workloads where Mistral has the strongest opportunity to differentiate; Define positioning and messaging strategy for models, capabilities and use cases selected as growth priorities; Translate technical strengths such as model performance, transparent pricing, economics and deployment choice into clear reasons to adopt Mistral; Build a deep understanding of developer needs and competitive dynamics using market research, customer insights and technical trends; Develop the marketing strategy across the developer journey, from discovery and first API call through sustained paid usage; Partner with Product, Engineering, Science and Developer Relations to bring technical innovations to market through narratives, campaigns, content and developer-focused programmes; Partner with Sales to identify high-potential accounts and create pathways from experimentation to larger production workloads; Grow self-serve revenue and make product adoption a repeatable source of qualified pipeline across Mistral's API business
Requirements
Experienced product marketer with proven experience in product marketing, growth marketing or developer marketing within B2B technology, developer platforms, APIs or AI, with demonstrable impact on product adoption and commercial outcomes; Strategic storyteller who has taken technical products from ambiguity to market, developing differentiated positioning and go-to-market strategies; Fluent in developer audiences, understanding how developers discover, evaluate and adopt technical products; Technically credible, able to navigate API documentation, work with sample code and engage with engineers and product teams, with understanding of model performance, latency, inference costs, throughput and context windows; Commercially minded and analytical, connecting marketing strategy to business outcomes, with understanding of product-led growth, monetisation and sales; Builder and cross-functional leader who thrives in greenfield environments, influences senior stakeholders and brings teams together around clear priorities; Curious, with intellectual rigour and conviction
Nice to have
Experience marketing AI APIs, developer platforms, cloud infrastructure or model-serving products; Experience building product-led growth programmes or self-serve-to-enterprise motions; Track record of technical thought leadership, developer community engagement or open-source participation
Benefits
Comprehensive benefits package designed to support well-being, growth and work-life balance; Healthcare coverage; Parental leave; Retirement plans; Relocation support; Wellness programs; Meal and transportation allowances; Other location-specific perks
Wielka Brytania · London
