As our Senior Product Marketing Manager, you'll be leading go-to-market for Mollie's online payments product space. This is our core product offering and includes cards, Klarna, pay by bank and other products. A key and evolving focus of this role is Agentic Commerce, an emerging area involving AI facilitated shopping that requires deep technical knowledge and strategic partnerships with entities like Visa and Mastercard.
Responsibilities
Lead go-to-market for Mollie's online payments product space, including cards, Klarna, pay by bank and other products; Translate product capabilities and roadmap into positioning and coordinated marketing activity; Build go-to-market plans with product teams, covering positioning, value propositions, USPs, ICPs, use cases, and messaging; Coordinate launch activity across channel teams; Create a launch framework covering foundations, pre-launch, launch, early momentum, proof points, and ramp-up; Produce briefs, asset lists, and competitor research that support each launch; Keep project timelines current as product readiness or market events shift; Coordinate alignment between product and go-to-market teams when roadmap dependencies or external industry timing affect launch dates; Build thought leadership and develop tools such as Generative Engine Optimization in the Agentic Commerce area
Requirements
5+ years of marketing experience, at least 3 of those in product marketing; End-to-end go-to-market planning experience, including ICP definition, positioning, and launch timelines; Experience in the online payments space or related areas, such as working with partners like Shopify; Strong messaging and positioning skills, with the ability to craft compelling value propositions and clear differentiation; Technical fluency, able to translate product specs, roadmaps, and integrations into GTM-ready language, with comfort using data platforms such as Looker, HubSpot, or other BI tools; Experience researching competitors and industry trends, running customer interviews or surveys, and using analytics tools to measure performance and shape strategy; Proven cross-functional project management; Strong presentation skills for internal decks and training
Benefits
Regular feedback and performance reviews; Fair and transparent salary reviews; Internal hiring and opportunities to move into new roles or projects; Tools, trust and opportunities to grow