Senior Product Marketing Manager - Scaling Creators
Kit
Stany ZjednoczoneUmowa o pracęPełny etatOpublikowano 13 listopada 2026
Źródło: 
Kit is the email marketing platform experts choose to grow their audience, deepen their relationships, and build a business around the work they love. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform.
More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote.
We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next.
The role
Kit's most established creators run real companies, with teams, large lists, dedicated sending needs, and a buying process that our self-serve motion wasn't built to serve. Because this part of our business is growing, we're looking for a Senior Product Marketing Manager, Scaling Creators to own how Kit wins, lands, and expands these businesses through a sales-assisted motion that sits alongside our self-serve product.
You'll define who this buyer is, write the story that resonates and wins with them, and build the GTM strategy to drive inbound pipeline for our sales team. When these creators choose Kit and grow on it, they build more valuable businesses, and that's the outcome this role exists for.
This is a full-time individual contributor role ideal for someone who has added an upmarket sales-led motion to a product-led company before and wants their work measured in win rate and deal size.
Your support system
You'll report to Christina Lhi , Head of Marketing, and work alongside two other experienced Product Marketing Managers on Kit's product marketing team. Together, you'll keep the self-serve and sales-assisted stories feeling like one Kit.
Traits
- You lead without a formal title. You align sales, product, RevOps, and finance on goals, trade-offs, and what success looks like, then keep things moving.
- You advocate for creators in decisions, and you protect the self-serve experience instead of pushing every account toward sales.
- You act with urgency and stay focused on hitting OKRs and owning outcomes.
- You work in public. You share findings, drafts, and the reasoning behind decisions so others can build on them.
- You connect data to decisions, and you help others get sharper about using it.
- You raise the bar on quality and iterate toward it, and you shape how your team uses AI, from call analysis to keeping battlecards current.
What won't set you up for success
- Experience in only self-serve or only enterprise sales. This role lives in the space between them, and you'll need to understand both.
- Treating enablement as a deck handoff. The work includes coaching reps, measuring what gets used, and revising what doesn't land.
- Wanting a sales playbook already in place. Much of this motion doesn't exist yet, and you'll be building it as you learn.
- Preferring to be measured on output rather than outcomes. You'll share accountability with Sales for win rate, deal size, and expansion revenue.
- Needing extensive approval before acting. You'll be trusted to make calls on speed versus quality and to explain your reasoning.
- Discomfort with direct, candid feedback, especially from sellers on what's working in live deals.
Working hours and location
We're 100% remote with team members across the globe. We work mostly on East Coast time—so if you're based on the West Coast of the United States, Europe, or Asia, you might have a few early mornings or late evenings. We do our best to keep things reasonable, but a little time zone juggling comes with the territory.
Compensation + perks + benefits
Kit has standardized salaries based on position, no matter where you live. For this role, we’re hiring at our level 4 ($166,000). Level is determined based on experience and our interview process.
How to apply
We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process:
- A phone screen with our recruiter (30 min)
- Hiring manager interview (45 min)
- Take-home assignment
- Panel interview (60 min)
We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context.
More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote.
We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next.
The role
Kit's most established creators run real companies, with teams, large lists, dedicated sending needs, and a buying process that our self-serve motion wasn't built to serve. Because this part of our business is growing, we're looking for a Senior Product Marketing Manager, Scaling Creators to own how Kit wins, lands, and expands these businesses through a sales-assisted motion that sits alongside our self-serve product.
You'll define who this buyer is, write the story that resonates and wins with them, and build the GTM strategy to drive inbound pipeline for our sales team. When these creators choose Kit and grow on it, they build more valuable businesses, and that's the outcome this role exists for.
This is a full-time individual contributor role ideal for someone who has added an upmarket sales-led motion to a product-led company before and wants their work measured in win rate and deal size.
Your support system
You'll report to Christina Lhi , Head of Marketing, and work alongside two other experienced Product Marketing Managers on Kit's product marketing team. Together, you'll keep the self-serve and sales-assisted stories feeling like one Kit.
Traits
- You lead without a formal title. You align sales, product, RevOps, and finance on goals, trade-offs, and what success looks like, then keep things moving.
- You advocate for creators in decisions, and you protect the self-serve experience instead of pushing every account toward sales.
- You act with urgency and stay focused on hitting OKRs and owning outcomes.
- You work in public. You share findings, drafts, and the reasoning behind decisions so others can build on them.
- You connect data to decisions, and you help others get sharper about using it.
- You raise the bar on quality and iterate toward it, and you shape how your team uses AI, from call analysis to keeping battlecards current.
What won't set you up for success
- Experience in only self-serve or only enterprise sales. This role lives in the space between them, and you'll need to understand both.
- Treating enablement as a deck handoff. The work includes coaching reps, measuring what gets used, and revising what doesn't land.
- Wanting a sales playbook already in place. Much of this motion doesn't exist yet, and you'll be building it as you learn.
- Preferring to be measured on output rather than outcomes. You'll share accountability with Sales for win rate, deal size, and expansion revenue.
- Needing extensive approval before acting. You'll be trusted to make calls on speed versus quality and to explain your reasoning.
- Discomfort with direct, candid feedback, especially from sellers on what's working in live deals.
Working hours and location
We're 100% remote with team members across the globe. We work mostly on East Coast time—so if you're based on the West Coast of the United States, Europe, or Asia, you might have a few early mornings or late evenings. We do our best to keep things reasonable, but a little time zone juggling comes with the territory.
Compensation + perks + benefits
Kit has standardized salaries based on position, no matter where you live. For this role, we’re hiring at our level 4 ($166,000). Level is determined based on experience and our interview process.
How to apply
We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process:
- A phone screen with our recruiter (30 min)
- Hiring manager interview (45 min)
- Take-home assignment
- Panel interview (60 min)
We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context.
