Streaming TV is becoming a core part of the performance marketing mix. Vibe.co is an Audience First Streaming TV Advertising platform. As Staff Product Manager, you will own Measurement & Reporting: the product surface where Vibe turns campaign delivery into proof. Your main focus will be ecom and CPG, with growing coverage of apps, local, and travel. You will work daily with Data Science, Data Platform, Engineering, and client-facing teams (CS, Sales, TAM).
Responsibilities
Own Measurement & Reporting, the product surface where Vibe turns campaign delivery into proof; Own the strategy and roadmap for how Vibe explains and proves the impact of CTV advertising across every vertical; Own advertiser-facing reporting, including dashboards, outcome metrics, and exports; Turn raw performance data into benchmarks and insights clients can grasp at a glance; Productize attribution and incrementality to a client-grade standard; Own integrations with measurement tools such as MMPs, web/CAPI pixels, MMM, and third-party partners (e.g. Northbeam, Haus); Guarantee data accuracy, transparent methodology, and defensible results; Translate measurement into clear recommendations and next actions that drive spend decisions; Close the loop between proven outcomes and campaign optimization; Partner with CS, Sales, and TAM to make measurement the core of how Vibe retains and grows clients; Use SQL and log-level data to validate methodologies, size opportunities, and prioritize by impact
Requirements
5+ years in Product Management on performance AdTech, measurement/attribution, or analytics products; Strong grasp of digital measurement (attribution models, incrementality and causal testing, MMM) and of why click-based models break for CTV; Solid statistical literacy, including experimental design, holdouts, significance, and confidence intervals; A track record of shipping client-facing reporting or insight products, and of making complex data simple and trustworthy for marketers; Fluency with outcome KPIs across verticals and with the ecom/CPG performance stack; Hands-on SQL and data exploration, and comfort in technical, data-intensive environments; The ability to bridge technical measurement and business/GTM stakeholders
Benefits
Variable pay based on real Vibe business goals; Hybrid flexibility (team in office 3x a week, Heart of Paris); Full health insurance coverage via Alan; Meal vouchers via Swile; Annual offsite for the whole team; Tech Syncs where Engineering and Product meet in person at least quarterly, worldwide; Relocation support to Paris for great candidates
Francja · Paris
