As Strategy Director for OpenConnect, you will be the driving force behind the strategic comms planning output across BT Group's complete brand portfolio, spanning consumer brands (EE, BT, Plusnet) and BT Business. Reporting directly to the VP/Head of Strategy & Comms Planning, you will take operational charge of the planning floor, transforming upstream business logic into insight-led comms strategies that inspire creative agency partners and senior client marketers.
Responsibilities
Take direct ownership of the quality, consistency, and rigour of all comms planning deliverables across EE, BT, Plusnet, and BT Business; Move the team away from surface-level observations and data dumping to unearth sharp, tension-led insights; Translate Stage 0 portfolio growth strategies into clear, actionable comms ecosystems; Ensure strategies actively steer media channel choices, investment weights, and creative formats; Radically elevate the standard of strategic storytelling and executive packaging across the team; Coach the planning cohort on visual layout, storyline momentum, and presentation delivery; Act as a strategic partner to creative and BT strategists across the BT Group roster; Serve as the connective tissue between creative ambition and media capability; Maintain distinction, tone, and strategic guardrails across consumer brands; Partner with enterprise leads to bring consumer-grade storytelling into BT Business; Actively mentor, manage, and coach planners; Institutionalise consistent comms planning toolkits, framing templates, and insight-mining methodologies
Requirements
Experience in senior Comms Strategy/planning, Connections Planning, or Integrated Strategy roles within top-tier media or creative agencies; Exceptional ability to distill messy, highly technical, and data-dense inputs into elegant, high-impact stories tailored for CMOs and Marketing Directors; Demonstrated ability to find provocative, emotionally resonant human truths and cultural tensions that unlock fresh creative media solutions; Experienced working alongside top creative agency strategy leads, with diplomacy, creative vocabulary, and collaborative skill; Consumer comms experience combined with intellectual curiosity and agility to tackle the account-based nuances of BT Business; Natural mentor who loves developing planners, raising team morale through positivity, enthusiasm and energy
Benefits
Competitive medical insurance; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to extensive global WPP Media and WPP networks; Employee resource groups and in-office events
Wielka Brytania · London
